diff --git a/image-builder/Makefile b/image-builder/Makefile
index 047ccdb..8e62196 100644
--- a/image-builder/Makefile
+++ b/image-builder/Makefile
@@ -12,39 +12,43 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-SHELL		:= /bin/bash
-COMMIT		?= $(shell git rev-parse HEAD)
-LABEL		?= org.airshipit.build=community
-IMAGE_NAME	?= image-builder
-DOCKER_REGISTRY	?= quay.io
-IMAGE_PREFIX	?= airshipit
-IMAGE_TAG	?= latest
-IMAGE_TYPE	?= iso # iso | qcow
-PUSH_IMAGE	?= false
-DISTRO          ?= ubuntu_focal
-WORKDIR         ?= ./manifests
+SHELL                    := /bin/bash
+COMMIT                   ?= $(shell git rev-parse HEAD)
+LABEL                    ?= org.airshipit.build=community
+IMAGE_NAME               ?= image-builder
+DOCKER_REGISTRY          ?= quay.io
+IMAGE_PREFIX             ?= airshipit
+IMAGE_TAG                ?=
+IMAGE_TAG_FIRST          ?=
+IMAGE_TYPE               ?= iso # iso | qcow
+PUSH_IMAGE               ?= false
+DISTRO                   ?= ubuntu_focal
+WORKDIR                  ?= ./manifests
 # Specifiy if you want to use a different profile than the default.
 #	i.e. PROFILE ?= k8s-1.18
-PROFILE 		?=
-QCOW_BUNDLE     ?= ${WORKDIR}/qcow-bundle
+PROFILE                  ?=
+QCOW_BUNDLE              ?= ${WORKDIR}/qcow-bundle
 # Specify if you want to only build a certain subset of QCOW bundles
-QCOW_BUNDLE_DIRS  ?=
+QCOW_BUNDLE_DIRS         ?=
 # Set to true to skip multistrap.sh script. Useful for testing
-SKIP_MULTISTRAP ?=
+SKIP_MULTISTRAP          ?=
 # Set to true to skip multistrap playbook. Useful for testing
-SKIP_MULTI_ROLE ?=
+SKIP_MULTI_ROLE          ?=
 # Set to true to skip osconfig playbook. Useful for testing
-SKIP_OSCONFIG_ROLE ?=
+SKIP_OSCONFIG_ROLE       ?=
 # Set to true to skip livecdcontent playbook. Useful for testing
-SKIP_LIVECDCONTENT_ROLE ?=
-IMAGE           ?= ${DOCKER_REGISTRY}/${IMAGE_PREFIX}/${IMAGE_NAME}:${IMAGE_TAG}-${DISTRO}
-PROXY           ?=
-NO_PROXY        ?= localhost,127.0.0.1
-BOOT_TIMEOUT    ?= 300 # Image boot validation timeout. Set to 0 to disable to make console available for manual debugging.
+SKIP_LIVECDCONTENT_ROLE  ?=
+IMAGE                    ?= ${DOCKER_REGISTRY}/${IMAGE_PREFIX}/${IMAGE_NAME}:${IMAGE_TAG}-${DISTRO}
+TARGET_IMAGE_TAG         ?=
+PROXY                    ?=
+NO_PROXY                 ?= localhost,127.0.0.1
+# Image boot validation timeout. Set to 0 to disable to make console available for manual debugging.
+BOOT_TIMEOUT             ?= 300
 #it doesn't matter - we're not going to publish it, because it's useless without jsons
-KRM_BASE_IMAGE  ?= ${DOCKER_REGISTRY}/${IMAGE_PREFIX}/image-profile-krm:${IMAGE_TAG}
+KRM_IMAGE_TAG            ?= latest
+KRM_BASE_IMAGE           ?= ${DOCKER_REGISTRY}/${IMAGE_PREFIX}/image-profile-krm:${KRM_IMAGE_TAG}
 
-.PHONY: help build images cut_image package_qcow krm_base_image run clean
+.PHONY: help build images cut_image package_qcow krm_base_image run clean docker_build tag push
 
 .ONESHELL:
 
@@ -55,17 +59,21 @@ help: ## This help.
 images: build generate_iso package_qcow clean
 
 build:
-ifneq ($(PROFILE), )
 	set -ex
+ifneq ($(PROFILE), )
 	# Apply any user-defined profiles overrides to playbooks
 	rsync -rc ./../profiles/$(PROFILE)/manifests/ $(WORKDIR)/
 endif
-	set -ex
 	# Apply any user-defined rootfs overrides to playbooks
 	cp $(WORKDIR)/rootfs/multistrap-vars.yaml assets/playbooks/roles/multistrap/vars/main.yaml
 	cp $(WORKDIR)/rootfs/osconfig-vars.yaml assets/playbooks/roles/osconfig/vars/main.yaml
 	cp $(WORKDIR)/rootfs/livecdcontent-vars.yaml assets/playbooks/roles/livecdcontent/vars/main.yaml
 
+	export DOCKERFILE=Dockerfile.$(DISTRO)
+	export DOCKERFILE_FOLDER="."
+	export IMAGE_NAME=image-builder
+	export SOURCE_IMAGE_TAG=${DOCKER_REGISTRY}/${IMAGE_PREFIX}/${IMAGE_NAME}:${IMAGE_TAG}-${DISTRO}
+ifneq (,$(findstring latest, $(IMAGE_TAG)))
 ifneq ($(PROXY), )
 	sudo -E ./tools/docker_proxy.sh $(PROXY) $(NO_PROXY)
 	export http_proxy=$(PROXY)
@@ -77,40 +85,34 @@ ifneq ($(PROXY), )
 ifneq ($(SKIP_MULTISTRAP), true)
 	sudo -E ./tools/multistrap.sh $(WORKDIR)
 endif
-	sudo -E DOCKER_BUILDKIT=1 docker -D -l debug build --tag $(IMAGE) -f Dockerfile.$(DISTRO) . \
-	--label $(LABEL) \
-	--label "org.opencontainers.image.revision=$(COMMIT)" \
-	--label "org.opencontainers.image.created=\
-	$(shell date --rfc-3339=seconds --utc)" \
-	--label "org.opencontainers.image.title=$(IMAGE_NAME)" \
-	--build-arg http_proxy=$(PROXY) \
-	--build-arg https_proxy=$(PROXY) \
-	--build-arg HTTP_PROXY=$(PROXY) \
-	--build-arg HTTPS_PROXY=$(PROXY) \
-	--build-arg no_proxy=$(NO_PROXY) \
-	--build-arg NO_PROXY=$(NO_PROXY)
+# run docker build for w/proxy
+	sudo -E make docker_build
 else
 ifneq ($(SKIP_MULTISTRAP), true)
 	sudo -E ./tools/multistrap.sh $(WORKDIR)
 endif
-	sudo -E DOCKER_BUILDKIT=1 docker -D -l debug build --tag $(IMAGE) -f Dockerfile.$(DISTRO) . \
-	--label $(LABEL) \
-	--label "org.opencontainers.image.revision=$(COMMIT)" \
-	--label "org.opencontainers.image.created=\
-	$(shell date --rfc-3339=seconds --utc)" \
-	--label "org.opencontainers.image.title=$(IMAGE_NAME)"
+# run docker build for wo/proxy
+	sudo -E make docker_build
 endif
 	imgId=`sudo docker images | grep 'image-builder ' | awk '{print $$3}'`
 	time sudo -E DOCKER_BUILDKIT=1 docker run $$imgId ls -ltra /build/usr/bin/sudo > /tmp/sticky_result
 	time sudo grep '^-rws' /tmp/sticky_result >& /dev/null || \
 		(echo Could not find sticky bit set on target image sudo binary. Are you using buildkit? && \
 		sudo cat /tmp/sticky_result && exit 1)
+else
+# Set SOURCE_IMAGE_TAG and TARGET_IMAGE_TAG for tagging purposes
+	export SOURCE_IMAGE_TAG="${DOCKER_REGISTRY}/${IMAGE_PREFIX}/${IMAGE_NAME}:${IMAGE_TAG_FIRST}-${DISTRO}"
+	export TARGET_IMAGE_TAG="${DOCKER_REGISTRY}/${IMAGE_PREFIX}/${IMAGE_NAME}:${IMAGE_TAG}-${DISTRO}"
+	# Don't repackage image-builder, just tag it.
+	sudo -E make tag
+endif
 ifeq ($(PUSH_IMAGE), true)
-	sudo -E DOCKER_BUILDKIT=1 docker push $(IMAGE)
+	sudo -E make push
 endif
 
 cut_image: krm_base_image
 	set -ex
+	IMAGE_NAME=image-builder
 ifneq ($(PROXY), )
 	sudo -E ./tools/docker_proxy.sh $(PROXY) $(NO_PROXY)
 	export http_proxy=$(PROXY)
@@ -127,16 +129,18 @@ else
 	#                     Trailing / allows proper function with symlinks
 	iterDirs="$$(find $(QCOW_BUNDLE)/ -maxdepth 1 -mindepth 1 -type d -exec basename {} \;)"
 	if [[ -z $$iterDirs ]]; then
-	    echo "Could not find any qcow images defined for bundle - exiting."
-	    exit 1
+		echo "Could not find any qcow images defined for bundle - exiting."
+		exit 1
 	fi
 	for subdir in $$iterDirs; do
-	    # QCOW configs
-	    export osconfig_params="$(QCOW_BUNDLE)/$$subdir/osconfig-vars.yaml"
-	    export qcow_params="$(QCOW_BUNDLE)/$$subdir/qcow-vars.yaml"
-	    # Image name
-	    export img_name=$$subdir.qcow2
-	    sudo -E tools/cut_image.sh $(IMAGE_TYPE) $(QCOW_BUNDLE) $(IMAGE) $(BOOT_TIMEOUT) "$(PROXY)" "$(NO_PROXY)"
+		# QCOW configs
+		export osconfig_params="$(QCOW_BUNDLE)/$$subdir/osconfig-vars.yaml"
+		export qcow_params="$(QCOW_BUNDLE)/$$subdir/qcow-vars.yaml"
+		# Image name
+		export img_name=$$subdir.qcow2
+		echo "Image: $(IMAGE)"
+		echo "SOURCE_IMAGE_TAG: $(SOURCE_IMAGE_TAG)"
+		sudo -E tools/cut_image.sh $(IMAGE_TYPE) $(QCOW_BUNDLE) $(IMAGE) $(BOOT_TIMEOUT) "$(PROXY)" "$(NO_PROXY)"
 	    # keep profile info
 	    [ -e $(QCOW_BUNDLE)/profile_entrypoint.json ] && cat $(QCOW_BUNDLE)/profile_entrypoint.json && mv $(QCOW_BUNDLE)/profile_entrypoint.json $(QCOW_BUNDLE)/profile_qcow_$$subdir.json
 	done
@@ -145,6 +149,7 @@ endif
 generate_iso:
 	set -ex
 	export IMAGE_TYPE=iso
+	export IMAGE_NAME=image-builder
 	sudo -E make cut_image
 
 package_qcow:
@@ -162,23 +167,63 @@ endif
 	    exit 1
 	fi
 	for bundledir in $$bundleDirs; do
-	    export QCOW_BUNDLE="$(WORKDIR)/$$bundledir"
-	    sudo -E make cut_image
-	    sudo -E DOCKER_BUILDKIT=1 docker -D -l debug build --tag $(DOCKER_REGISTRY)/$(IMAGE_PREFIX)/$$bundledir:$(IMAGE_TAG)-$(DISTRO) -f Dockerfile-qcow.$(DISTRO) $(WORKDIR)/$$bundledir \
-	    --label $(LABEL) \
-	    --label "org.opencontainers.image.revision=$(COMMIT)" \
-	    --label "org.opencontainers.image.created=\
-	    $(shell date --rfc-3339=seconds --utc)" \
-	    --label "org.opencontainers.image.title=$(DOCKER_REGISTRY)/$(IMAGE_PREFIX)/$$bundledir:$(IMAGE_TAG)-$(DISTRO)" \
-	    --build-arg KRM_BASE_IMAGE=$(KRM_BASE_IMAGE) 
+# if IMAGE_TAG contains latest then docker_build else its a tag
+ifneq (,$(findstring latest, $(IMAGE_TAG)))
+# Set vars for docker_build and push
+		export QCOW_BUNDLE="$(WORKDIR)/$$bundledir"
+		export IMAGE_NAME=image-builder
+		sudo -E make cut_image
+		export DOCKERFILE="Dockerfile-qcow.$(DISTRO)"
+		export DOCKERFILE_FOLDER="$(WORKDIR)/$$bundledir"
+		export IMAGE_NAME=$$bundledir
+		export SOURCE_IMAGE_TAG=${DOCKER_REGISTRY}/${IMAGE_PREFIX}/$$bundledir:${IMAGE_TAG}-${DISTRO}
+		sudo -E make docker_build
+else
+# Set SOURCE_IMAGE_TAG & TARGET_IMAGE_TAG for tagging purposes
+		export SOURCE_IMAGE_TAG=${DOCKER_REGISTRY}/${IMAGE_PREFIX}/$$bundledir:${IMAGE_TAG_FIRST}-${DISTRO}
+		export TARGET_IMAGE_TAG="${DOCKER_REGISTRY}/${IMAGE_PREFIX}/$$bundledir:${IMAGE_TAG}-${DISTRO}"
+		# Don't repackage qcow, just tag it.
+		sudo -E make tag
+endif
 ifeq ($(PUSH_IMAGE), true)
-	    sudo -E DOCKER_BUILDKIT=1 docker push $(DOCKER_REGISTRY)/$(IMAGE_PREFIX)/$$bundledir:$(IMAGE_TAG)-$(DISTRO)
+		sudo -E make push
 endif
 	done
 
 krm_base_image:
 	sudo -E docker build krm-function -t $(KRM_BASE_IMAGE)
 
+docker_build:
+	set -ex
+ifneq ($(PROXY), )
+	sudo -E DOCKER_BUILDKIT=1 docker -D -l debug build --tag $(SOURCE_IMAGE_TAG) -f $(DOCKERFILE) $(DOCKERFILE_FOLDER) \
+	--label $(LABEL) \
+	--label "org.opencontainers.image.revision=$(COMMIT)" \
+	--label "org.opencontainers.image.created=$(shell date --rfc-3339=seconds --utc)" \
+	--label "org.opencontainers.image.title=$(IMAGE_NAME)" \
+	--build-arg http_proxy=$(PROXY) \
+	--build-arg https_proxy=$(PROXY) \
+	--build-arg HTTP_PROXY=$(PROXY) \
+	--build-arg HTTPS_PROXY=$(PROXY) \
+	--build-arg no_proxy=$(NO_PROXY) \
+	--build-arg NO_PROXY=$(NO_PROXY) \
+	--build-arg KRM_BASE_IMAGE=$(KRM_BASE_IMAGE)
+else
+	sudo -E DOCKER_BUILDKIT=1 docker -D -l debug build --tag $(SOURCE_IMAGE_TAG) -f $(DOCKERFILE) $(DOCKERFILE_FOLDER) \
+	--label $(LABEL) \
+	--label "org.opencontainers.image.revision=$(COMMIT)" \
+	--label "org.opencontainers.image.created=$(shell date --rfc-3339=seconds --utc)" \
+	--label "org.opencontainers.image.title=$(IMAGE_NAME)"
+endif
+
+tag:
+	set -ex
+	sudo -E DOCKER_BUILDKIT=1 docker tag $(SOURCE_IMAGE_TAG) $(TARGET_IMAGE_TAG)
+
+push:
+	set -ex
+	sudo -E DOCKER_BUILDKIT=1 docker push $(SOURCE_IMAGE_TAG) $(TARGET_IMAGE_TAG)
+
 tests:
 	true
 
diff --git a/image-builder/tools/cut_image.sh b/image-builder/tools/cut_image.sh
index e03bd6d..7ddf124 100755
--- a/image-builder/tools/cut_image.sh
+++ b/image-builder/tools/cut_image.sh
@@ -229,4 +229,3 @@ if [[ $perform_boot_test = "true" ]]; then
     exit 1
   fi
 fi
-
diff --git a/playbooks/airship-image-builder-build.yaml b/playbooks/airship-image-builder-build.yaml
index b081185..4c0e33f 100644
--- a/playbooks/airship-image-builder-build.yaml
+++ b/playbooks/airship-image-builder-build.yaml
@@ -38,7 +38,8 @@
       when: pre_build_role is defined
     - name: Publish images
       block:
-        - command: make images clean
+        - name: Publish Images with Latest and Commit Tags
+          command: make images
           args:
             chdir: "{{ makefile_chdir }}"
           environment:
@@ -47,7 +48,8 @@
             DOCKER_REGISTRY: "{{ docker_registry }}"
             GCP_SDK: "{{ gcp_sdk }}"
             IMAGE_PREFIX: "{{ image_prefix | default('airshipit') }}"
-            IMAGE_TAG: "{{ image_tag | default('latest') }}"
+            IMAGE_TAG_FIRST: "{{ image_tag | first | default('latest') }}"
+            IMAGE_TAG: "{{ item }}"
             LABEL: "{{ image_label | default('org.airshipit.build=community') }}"
             NO_PROXY: "{{ proxy.noproxy }}"
             PUSH_IMAGE: "false"
@@ -56,4 +58,5 @@
             USE_PROXY: "{{ proxy.enabled | lower }}"
             WORKDIR: "{{ image_work_dir | default('manifests') }}"
             PROFILE: "{{ image_profile_dir | default('') }}"
+          loop: "{{ image_tag|flatten(levels=1) }}"
       become: True
diff --git a/playbooks/airship-image-builder-publish-latest.yaml b/playbooks/airship-image-builder-publish-latest.yaml
index 2e6c74c..271f030 100644
--- a/playbooks/airship-image-builder-publish-latest.yaml
+++ b/playbooks/airship-image-builder-publish-latest.yaml
@@ -43,8 +43,8 @@
             username: "{{ image_builder_quay_creds.username }}"
             password: "{{ image_builder_quay_creds.password }}"
             registry_url: "{{ docker_registry }}"
-        - name: Push Images with Latest and Commit Tags
-          command: make images clean
+        - name: Publish Images with Latest and Commit Tags
+          command: make images
           args:
             chdir: "{{ makefile_chdir }}"
           environment:
@@ -53,7 +53,8 @@
             DOCKER_REGISTRY: "{{ docker_registry }}"
             GCP_SDK: "{{ gcp_sdk }}"
             IMAGE_PREFIX: "{{ image_prefix | default('airshipit') }}"
-            IMAGE_TAG: "{{ image_tag | default('latest') }}"
+            IMAGE_TAG_FIRST: "{{ image_tag | first | default('latest') }}"
+            IMAGE_TAG: "{{ item }}"
             LABEL: "{{ image_label | default('org.airshipit.build=community') }}"
             NO_PROXY: "{{ proxy.noproxy }}"
             PUSH_IMAGE: "true"
@@ -62,4 +63,5 @@
             USE_PROXY: "{{ proxy.enabled | lower }}"
             WORKDIR: "{{ image_work_dir | default('manifests') }}"
             PROFILE: "{{ image_profile_dir | default('') }}"
+          loop: "{{ image_tag|flatten(levels=1) }}"
       become: True
diff --git a/zuul.d/jobs.yaml b/zuul.d/jobs.yaml
index e503b48..99f2ac9 100644
--- a/zuul.d/jobs.yaml
+++ b/zuul.d/jobs.yaml
@@ -9,7 +9,7 @@
         secret: airship_image_builder_airshipit_github_key
         pass-to-parent: true
 
-# Run the default build job 1.18
+# Run the build job 1.18
 - job:
     name: airship-image-builder-build-k8s-1.18
     nodeset: airship-image-builder-single-node
@@ -20,7 +20,9 @@
     post-run: playbooks/airship-image-builder-collect-logs.yaml
     vars:
       image_profile_dir: k8s-1.18
-
+      image_tag:
+        - "k8s-1.18-latest"
+        - "k8s-1.18-FAKE-SHA-TEST"
 # Run the build job 1.19
 - job:
     name: airship-image-builder-build-k8s-1.19
@@ -32,6 +34,9 @@
     post-run: playbooks/airship-image-builder-collect-logs.yaml
     vars:
       image_profile_dir: k8s-1.19
+      image_tag:
+        - "k8s-1.19-latest"
+        - "k8s-1.19-FAKE-SHA-TEST"
 
 # Run the build job 1.21
 - job:
@@ -44,8 +49,11 @@
     post-run: playbooks/airship-image-builder-collect-logs.yaml
     vars:
       image_profile_dir: k8s-1.21
+      image_tag:
+        - "k8s-1.21-latest"
+        - "k8s-1.21-FAKE-SHA-TEST"
 
-# Tag default job with 1.18
+# Publish Job 1.18
 - job:
     name: airship-image-builder-publish-k8s-1.18
     parent: airship-image-builder-build-k8s-1.18
@@ -58,9 +66,11 @@
       - name: image_builder_quay_creds
         secret: image_builder_quay_creds
     vars:
-      image_tag: "k8s-1.18-latest"
+      image_tag:
+        - "k8s-1.18-latest"
+        - "k8s-1.18-{{ zuul.newrev }}"
 
-# Tag the 1.19 job with 1.19
+# Publish Job 1.19
 - job:
     name: airship-image-builder-publish-k8s-1.19
     parent: airship-image-builder-build-k8s-1.19
@@ -73,9 +83,11 @@
       - name: image_builder_quay_creds
         secret: image_builder_quay_creds
     vars:
-      image_tag: "k8s-1.19-latest"
+      image_tag:
+        - "k8s-1.19-latest"
+        - "k8s-1.19-{{ zuul.newrev }}"
 
-# Tag the 1.21 job with 1.21
+# Publish Job 1.21
 - job:
     name: airship-image-builder-publish-k8s-1.21
     parent: airship-image-builder-build-k8s-1.21
@@ -88,31 +100,12 @@
       - name: image_builder_quay_creds
         secret: image_builder_quay_creds
     vars:
-      image_tag: "k8s-1.21-latest"
-
-# Tag the 1.18 job with zuul rev tag
-- job:
-    name: airship-image-builder-publish-commit-k8s-1.18
-    parent: airship-image-builder-publish-k8s-1.18
-    vars:
-      image_tag: "k8s-1.18-{{ zuul.newrev }}"
-
-# Tag the 1.19 job with zuul rev tag
-- job:
-    name: airship-image-builder-publish-commit-k8s-1.19
-    parent: airship-image-builder-publish-k8s-1.19
-    vars:
-      image_tag: "k8s-1.19-{{ zuul.newrev }}"
+      image_tag:
+        - "k8s-1.21-latest"
+        - "k8s-1.21-{{ zuul.newrev }}"
 
 - nodeset:
     name: airship-image-builder-single-node
     nodes:
       - name: primary
-        label: ubuntu-bionic-32GB
-
-# Tag the 1.21 job with zuul rev tag
-- job:
-    name: airship-image-builder-publish-commit-k8s-1.21
-    parent: airship-image-builder-publish-k8s-1.21
-    vars:
-      image_tag: "k8s-1.21-{{ zuul.newrev }}"
+        label: ubuntu-bionic-32GB
\ No newline at end of file
diff --git a/zuul.d/projects.yaml b/zuul.d/projects.yaml
index 5a23c7d..d7ef0da 100644
--- a/zuul.d/projects.yaml
+++ b/zuul.d/projects.yaml
@@ -12,7 +12,7 @@
       image_config_dir: manifests
       image_prefix: airshipit
       image_label: org.airshipit.build=community
-      image_tag: latest
+      image_tag: [latest]
     check:
       jobs:
         - airship-image-builder-build-k8s-1.18
@@ -23,16 +23,12 @@
         - airship-image-builder-build-k8s-1.18
         - airship-image-builder-build-k8s-1.19
         - airship-image-builder-build-k8s-1.21
-
     post:
       jobs:
         - airship-image-builder-upload-git-mirror
         - airship-image-builder-publish-k8s-1.18
         - airship-image-builder-publish-k8s-1.19
-        - airship-image-builder-publish-commit-k8s-1.18
-        - airship-image-builder-publish-commit-k8s-1.19
         - airship-image-builder-publish-k8s-1.21
-        - airship-image-builder-publish-commit-k8s-1.21
     tag:
       jobs:
         - airship-image-builder-upload-git-mirror
\ No newline at end of file