diff --git a/jenkins_jobs/formatter.py b/jenkins_jobs/formatter.py
index 7eaab5980..008d66e74 100644
--- a/jenkins_jobs/formatter.py
+++ b/jenkins_jobs/formatter.py
@@ -33,9 +33,7 @@ def deep_format(obj, paramdict, allow_empty=False):
     # limitations on the values in paramdict - the post-format result must
     # still be valid YAML (so substituting-in a string containing quotes, for
     # example, is problematic).
-    if getattr(obj, 'verbatim', False) is True:
-        ret = obj
-    elif hasattr(obj, 'format'):
+    if hasattr(obj, 'format'):
         try:
             ret = CustomFormatter(allow_empty).format(obj, **paramdict)
         except KeyError as exc:
@@ -131,10 +129,3 @@ class CustomFormatter(Formatter):
                 )
                 return ''
             raise
-
-
-class VerbatimString(str):
-    """
-    String which is not expanded by `deep_format`.
-    """
-    verbatim = True
diff --git a/jenkins_jobs/parser.py b/jenkins_jobs/parser.py
index b3b9bcffc..656af17b9 100644
--- a/jenkins_jobs/parser.py
+++ b/jenkins_jobs/parser.py
@@ -20,11 +20,12 @@ import fnmatch
 import io
 import itertools
 import logging
+import re
 import os
 
 from jenkins_jobs.constants import MAGIC_MANAGE_STRING
 from jenkins_jobs.errors import JenkinsJobsException
-from jenkins_jobs.formatter import deep_format, VerbatimString
+from jenkins_jobs.formatter import deep_format
 import jenkins_jobs.local_yaml as local_yaml
 from jenkins_jobs import utils
 
@@ -346,8 +347,8 @@ class YamlParser(object):
 
         for values in itertools.product(*dimensions):
             params = copy.deepcopy(project)
-            params['template-name'] = VerbatimString(template_name)
             params = self._applyDefaults(params, template)
+            params['template-name'] = re.sub(r'({|})', r'\1\1', template_name)
 
             try:
                 expanded_values = {}