diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/AbandonedHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/AbandonedHtml.soy
index bda900b99f..30d40c9219 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/AbandonedHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/AbandonedHtml.soy
@@ -24,7 +24,8 @@
  */
 {template .AbandonedHtml autoescape="strict" kind="html"}
   <p>
-    {$fromName} has abandoned this change.
+    <strong>{$fromName}</strong> abandoned{sp}
+    <strong>{$change.subject}</strong>.
   </p>
 
   {if $email.changeUrl}
@@ -33,11 +34,6 @@
     </p>
   {/if}
 
-  <p>
-    Change subject: {$change.subject}
-  </p>
-  <hr/>
-
   {if $coverLetter}
     <pre style="font-size:12px">{$coverLetter}</pre>
   {/if}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ChangeFooterHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ChangeFooterHtml.soy
index 934ea18605..a0101c9f48 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ChangeFooterHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ChangeFooterHtml.soy
@@ -27,9 +27,7 @@
  */
 {template .ChangeFooterHtml autoescape="strict" kind="html"}
   {let $footerStyle kind="css"}
-    color: #555;
-    font-size: 10px;
-    margin: 10px 0 0 0;
+    display: none;
   {/let}
 
   {if $email.changeUrl or $email.settingsUrl}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentFooterHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentFooterHtml.soy
index f8f6c5ff68..84cace2a48 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentFooterHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentFooterHtml.soy
@@ -21,9 +21,7 @@
  */
 {template .CommentFooterHtml autoescape="strict" kind="html"}
   {let $footerStyle kind="css"}
-    color: #555;
-    font-size: 10px;
-    margin: 0;
+    display: none;
   {/let}
 
   <p style="{$footerStyle}">
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentHtml.soy
index a39e6f4364..4f70645924 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/CommentHtml.soy
@@ -43,7 +43,8 @@
   {/let}
 
   <p>
-    {$fromName} has posted comments on this change.
+    <strong>{$fromName}</strong> posted comments on{sp}
+    <strong>{$change.subject}</strong>.
   </p>
 
   {if $email.changeUrl}
@@ -52,11 +53,6 @@
     </p>
   {/if}
 
-  <p>
-    Change subject: {$change.subject}
-  </p>
-  <hr/>
-
   {if $coverLetter}
     <pre style="font-size:12px">{$coverLetter}</pre>
   {/if}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteReviewerHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteReviewerHtml.soy
index e6830ec001..ead4071bc1 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteReviewerHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteReviewerHtml.soy
@@ -24,12 +24,12 @@
  */
 {template .DeleteReviewerHtml autoescape="strict" kind="html"}
   <p>
-    {$fromName} has removed{sp}
+    <strong>{$fromName}</strong> removed{sp}
     {foreach $reviewerName in $email.reviewerNames}
       {if not isFirst($reviewerName)},{sp}{/if}
-      {$reviewerName}
+      <strong>{$reviewerName}</strong>
     {/foreach}{sp}
-    from this change.
+    from <strong>{$change.subject}</strong>.
   </p>
 
   {if $email.changeUrl}
@@ -38,11 +38,6 @@
     </p>
   {/if}
 
-  <p>
-    Change subject: {$change.subject}
-  </p>
-  <hr/>
-
   {if $coverLetter}
     <pre style="font-size:12px">{$coverLetter}</pre>
   {/if}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteVoteHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteVoteHtml.soy
index 6d88748ac8..4f74da940b 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteVoteHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/DeleteVoteHtml.soy
@@ -24,7 +24,8 @@
  */
 {template .DeleteVoteHtml autoescape="strict" kind="html"}
   <p>
-    {$fromName} removed a vote on this change.
+    <strong>{$fromName}</strong> removed a vote from{sp}
+    <strong>{$change.subject}</strong>.
   </p>
 
   {if $email.changeUrl}
@@ -33,11 +34,6 @@
     </p>
   {/if}
 
-  <p>
-    Change subject: {$change.subject}
-  </p>
-  <hr/>
-
   {if $coverLetter}
     <pre style="font-size:12px">{$coverLetter}</pre>
   {/if}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/MergedHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/MergedHtml.soy
index 083e57d0a2..6ed8a8dc54 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/MergedHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/MergedHtml.soy
@@ -23,7 +23,7 @@
  */
 {template .MergedHtml autoescape="strict" kind="html"}
   <p>
-    {$fromName} has submitted this change and it was merged.
+    <strong>{$fromName}</strong> merged <strong>{$change.subject}</strong>.
   </p>
 
   {if $email.changeUrl}
@@ -32,11 +32,6 @@
     </p>
   {/if}
 
-  <p>
-    Change subject: {$change.subject}
-  </p>
-  <hr/>
-
   <pre style="font-size:12px">
     {$email.changeDetail}
   </pre>
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/NewChangeHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/NewChangeHtml.soy
index 95ee41d79c..98a7c67aaa 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/NewChangeHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/NewChangeHtml.soy
@@ -24,40 +24,27 @@
  * @param projectName
  */
 {template .NewChangeHtml autoescape="strict" kind="html"}
-  {if $email.reviewerNames}
-    <p>
-      Hello{sp}
-      {foreach $reviewerName in $email.reviewerNames}
-        {if not isFirst($reviewerName)},{sp}{/if}
-        {$reviewerName}
-      {/foreach},
-    </p>
-
-    <p>
-      I'd like you to do a code review.
-    </p>
-
-    {if $email.changeUrl}
-      <p>
-        Please visit <a href="{$email.changeUrl}">this change</a> to review.
-      </p>
-    {/if}
-  {else}
-    <p>
-      {$fromName} has uploaded a new change for review.
-    </p>
-
-    {if $email.changeUrl}
-      <p>
-        {call .ViewChangeButton data="all" /}
-      </p>
-    {/if}
-  {/if}
-
   <p>
-    Change subject: {$change.subject}
+    {if $email.reviewerNames}
+      <strong>{$fromName}</strong> would like{sp}
+      {foreach $reviewerName in $email.reviewerNames}
+        {if not isFirst($reviewerName)}
+          {if isLast($reviewerName)}{sp}and{else},{/if}{sp}
+        {/if}
+        <strong>{$reviewerName}</strong>
+      {/foreach}{sp}
+      to review <strong>{$change.subject}</strong>.
+    {else}
+      <strong>{$fromName}</strong> uploaded{sp}
+      <strong>{$change.subject}</strong> for review.
+    {/if}
   </p>
-  <hr/>
+
+  {if $email.changeUrl}
+    <p>
+      {call .ViewChangeButton data="all" /}
+    </p>
+  {/if}
 
   <pre style="font-size:12px">
     {$email.changeDetail}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ReplacePatchSetHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ReplacePatchSetHtml.soy
index df00e2d897..92e2eef257 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ReplacePatchSetHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ReplacePatchSetHtml.soy
@@ -24,40 +24,17 @@
  * @param projectName
  */
 {template .ReplacePatchSetHtml autoescape="strict" kind="html"}
-  {if $email.reviewerNames}
-    <p>
-      Hello{sp}
-      {foreach $reviewerName in $email.reviewerNames}
-        {$reviewerName},{sp}
-      {/foreach}
-    </p>
-
-    <p>
-      I'd like you to reexamine a change.
-    </p>
-
-    {if $email.changeUrl}
-      <p>
-        Please visit <a href="{$email.changeUrl}">this change</a> to look at{sp}
-        the new patch set (#{$patchSet.patchSetId}).
-      </p>
-    {/if}
-  {else}
-    <p>
-      {$fromName} has uploaded a new patch set (#{$patchSet.patchSetId}).
-    </p>
-
-    {if $email.changeUrl}
-      <p>
-        {call .ViewChangeButton data="all" /}
-      </p>
-    {/if}
-  {/if}
-
   <p>
-    Change subject: {$change.subject}
+    <strong>{$fromName}</strong> uploaded patch set{sp}
+    <strong>#{$patchSet.patchSetId}</strong> to{sp}
+    <strong>{$change.subject}</strong>.
   </p>
-  <hr/>
+
+  {if $email.changeUrl}
+    <p>
+      {call .ViewChangeButton data="all" /}
+    </p>
+  {/if}
 
   <pre style="font-size:12px">
     {$email.changeDetail}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RestoredHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RestoredHtml.soy
index 83b05c4814..4f249a7427 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RestoredHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RestoredHtml.soy
@@ -24,7 +24,8 @@
  */
 {template .RestoredHtml autoescape="strict" kind="html"}
   <p>
-    {$fromName} has restored this change.
+    <strong>{$fromName}</strong> restored{sp}
+    <strong>{$change.subject}</strong>.
   </p>
 
   {if $email.changeUrl}
@@ -33,11 +34,6 @@
     </p>
   {/if}
 
-  <p>
-    Change subject: {$change.subject}
-  </p>
-  <hr/>
-
   {if $coverLetter}
     <pre style="font-size:12px">{$coverLetter}</pre>
   {/if}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RevertedHtml.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RevertedHtml.soy
index c0dc4d35a1..fd6a222658 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RevertedHtml.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/RevertedHtml.soy
@@ -24,7 +24,8 @@
  */
 {template .RevertedHtml autoescape="strict" kind="html"}
   <p>
-    {$fromName} has reverted this change.
+    <strong>{$fromName}</strong> reverted the change:{sp}
+    <strong>{$change.subject}</strong>.
   </p>
 
   {if $email.changeUrl}
@@ -33,11 +34,6 @@
     </p>
   {/if}
 
-  <p>
-    Change subject: {$change.subject}
-  </p>
-  <hr/>
-
   {if $coverLetter}
     <pre style="font-size:12px">{$coverLetter}</pre>
   {/if}
diff --git a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ViewChangeButton.soy b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ViewChangeButton.soy
index defde55077..ab66eaa1ed 100644
--- a/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ViewChangeButton.soy
+++ b/gerrit-server/src/main/resources/com/google/gerrit/server/mail/ViewChangeButton.soy
@@ -21,5 +21,14 @@
  * @param email
  */
 {template .ViewChangeButton private="true" autoescape="strict" kind="html"}
-  <a href="{$email.changeUrl}">View Change</a>
+  {let $visitButtonStyle kind="css"}
+    background: #4d90fe;
+    border: 1px solid #3079ed;
+    border-radius: 4px;
+    color: #fff;
+    display: inline-block;
+    margin-right: 8px;
+    padding: 6px 12px;
+  {/let}
+  <a style="{$visitButtonStyle}" href="{$email.changeUrl}">View Change</a>
 {/template}