diff --git a/Documentation/config-gerrit.txt b/Documentation/config-gerrit.txt
index 42ceb6f139..e3d575ddf0 100644
--- a/Documentation/config-gerrit.txt
+++ b/Documentation/config-gerrit.txt
@@ -805,6 +805,21 @@ abbreviated commit SHA-1 (`c9c0edb`).
 +
 Default is "Submit patch set ${patchSet} into ${branch}".
 
+[[change.replyLabel]]change.replyLabel::
++
+Label name for the reply button. In the user interface an ellipsis (…)
+is appended.
++
+Default is "Reply". In the user interface it becomes "Reply…".
+
+[[change.replyTooltip]]change.replyTooltip::
++
+Tooltip for the reply button. In the user interface a note about the
+keyboard shortcut is appended.
++
+Default is "Reply and score". In the user interface it becomes "Reply
+and score (Shortcut: a)".
+
 [[changeMerge]]
 === Section changeMerge
 
diff --git a/Documentation/user-review-ui.txt b/Documentation/user-review-ui.txt
index 52d41ff9de..bec4cb9fc1 100644
--- a/Documentation/user-review-ui.txt
+++ b/Documentation/user-review-ui.txt
@@ -597,6 +597,9 @@ Clicking on the `Reply...` button opens a popup panel.
 A text box allows to type a summary comment for the currently viewed
 patch set.
 
+Note that you can set the text and tooltip of the button in
+link:config-gerrit.html#change.replyLabel[gerrit.config].
+
 [[vote]]
 If the current patch set is viewed, radio buttons are displayed for
 each label on which the user is allowed to vote. Voting on non-current
diff --git a/gerrit-common/src/main/java/com/google/gerrit/common/data/GerritConfig.java b/gerrit-common/src/main/java/com/google/gerrit/common/data/GerritConfig.java
index 66309eafed..a0602450b1 100644
--- a/gerrit-common/src/main/java/com/google/gerrit/common/data/GerritConfig.java
+++ b/gerrit-common/src/main/java/com/google/gerrit/common/data/GerritConfig.java
@@ -57,6 +57,8 @@ public class GerritConfig implements Cloneable {
   protected List<String> archiveFormats;
   protected int largeChangeSize;
   protected boolean newFeatures;
+  protected String replyLabel;
+  protected String replyTitle;
 
   public String getLoginUrl() {
     return loginUrl;
@@ -308,4 +310,20 @@ public class GerritConfig implements Cloneable {
   public void setNewFeatures(boolean n) {
     newFeatures = n;
   }
+
+  public String getReplyTitle() {
+    return replyTitle;
+  }
+
+  public void setReplyTitle(String r) {
+    replyTitle = r;
+  }
+
+  public String getReplyLabel() {
+    return replyLabel;
+  }
+
+  public void setReplyLabel(String r) {
+    replyLabel = r;
+  }
 }
diff --git a/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.java b/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.java
index 5c75c0b7cb..f4cd3225f5 100644
--- a/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.java
+++ b/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.java
@@ -87,6 +87,7 @@ import com.google.gwt.user.client.ui.ToggleButton;
 import com.google.gwtexpui.globalkey.client.GlobalKey;
 import com.google.gwtexpui.globalkey.client.KeyCommand;
 import com.google.gwtexpui.globalkey.client.KeyCommandSet;
+import com.google.gwtexpui.safehtml.client.SafeHtmlBuilder;
 import com.google.gwtorm.client.KeyUtil;
 
 import java.sql.Timestamp;
@@ -266,6 +267,8 @@ public class ChangeScreen2 extends Screen {
     reviewers.init(style, ccText);
     hashtags.init(style);
 
+    initReplyButton();
+
     keysNavigation = new KeyCommandSet(Gerrit.C.sectionNavigation());
     keysNavigation.add(new KeyCommand(0, 'u', Util.C.upToChangeList()) {
       @Override
@@ -330,6 +333,14 @@ public class ChangeScreen2 extends Screen {
     }
   }
 
+  private void initReplyButton() {
+    reply.setTitle(Gerrit.getConfig().getReplyTitle());
+    reply.setHTML(new SafeHtmlBuilder()
+      .openDiv()
+      .append(Gerrit.getConfig().getReplyLabel())
+      .closeDiv());
+  }
+
   private void gotoSibling(final int offset) {
     if (offset > 0 && changeInfo.current_revision().equals(revision)) {
       return;
diff --git a/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.ui.xml b/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.ui.xml
index b579b0f416..828928649d 100644
--- a/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.ui.xml
+++ b/gerrit-gwtui/src/main/java/com/google/gerrit/client/change/ChangeScreen2.ui.xml
@@ -356,9 +356,8 @@ limitations under the License.
         <div class='{style.headerButtons} {style.infoLineHeaderButtons}'>
           <g:Button ui:field='reply'
               styleName=''
-              title='Reply and score (Shortcut: a)'>
+              title=''>
             <ui:attribute name='title'/>
-            <div><ui:msg>Reply&#8230;</ui:msg></div>
           </g:Button>
           <c:QuickApprove ui:field='quickApprove'
               styleName='{style.quickApprove}'
diff --git a/gerrit-httpd/src/main/java/com/google/gerrit/httpd/GerritConfigProvider.java b/gerrit-httpd/src/main/java/com/google/gerrit/httpd/GerritConfigProvider.java
index bbe6972611..2fafa77134 100644
--- a/gerrit-httpd/src/main/java/com/google/gerrit/httpd/GerritConfigProvider.java
+++ b/gerrit-httpd/src/main/java/com/google/gerrit/httpd/GerritConfigProvider.java
@@ -15,6 +15,7 @@
 package com.google.gerrit.httpd;
 
 import com.google.common.base.Function;
+import com.google.common.base.Optional;
 import com.google.common.collect.Iterables;
 import com.google.common.collect.Lists;
 import com.google.gerrit.common.data.GerritConfig;
@@ -173,6 +174,17 @@ class GerritConfigProvider implements Provider<GerritConfig> {
       config.setSshdAddress(sshInfo.getHostKeys().get(0).getHost());
     }
 
+    String replyTitle =
+        Optional.fromNullable(cfg.getString("change", null, "replyTooltip"))
+        .or("Reply and score")
+        + " (Shortcut: a)";
+    String replyLabel =
+        Optional.fromNullable(cfg.getString("change", null, "replyLabel"))
+        .or("Reply")
+        + "\u2026";
+    config.setReplyTitle(replyTitle);
+    config.setReplyLabel(replyLabel);
+
     return config;
   }