diff --git a/doc/source/creators.rst b/doc/source/creators.rst
index d7121d5..ff7daa4 100644
--- a/doc/source/creators.rst
+++ b/doc/source/creators.rst
@@ -218,8 +218,15 @@ https://pypi.python.org/pypi?%3Aaction=register_form as they are
 required for the next step.
 
 Once you have PyPI credentials visit
-https://pypi.python.org/pypi?%3Aaction=submit_form and fill in only
-the required fields.
+https://pypi.python.org/pypi?%3Aaction=submit_form and upload an
+initial ``PKG-INFO`` file for a nonexistent version ``0`` of your
+package (that way any release you make is guaranteed to be higher).
+It can be as simple as a plain text file containing the following
+two lines (where ``packagename`` is replaced by the desired package
+name)::
+
+  Name: packagename
+  Version: 0
 
 Next your package needs to be updated so the "openstackci" user has
 "Owner" permissions.