diff --git a/README b/README
index d7b69e5..4defc88 100644
--- a/README
+++ b/README
@@ -1,19 +1,43 @@
-Getting Started
+Eventlet is a concurrent networking library for Python that allows you to change how you run your code, not how you write it.
+
+It uses epoll or libevent for highly scalable non-blocking I/O.  Coroutines ensure that the developer uses a blocking style of programming that is similar to threading, but provide the benefits of non-blocking I/O.  The event dispatch is implicit, which means you can easily use Eventlet from the Python interpreter, or as a small part of a larger application.
+
+It's easy to get started using Eventlet, and easy to convert existing 
+applications to use it.  Start off by looking at the `examples`_, 
+`common design patterns`_, and the list of `basic API primitives`_.
+
+.. _examples: http://eventlet.net/doc/examples.html
+.. _common design patterns: http://eventlet.net/doc/design_patterns.html
+.. _basic API primitives: http://eventlet.net/doc/basic_usage.html
+
+Quick Example
 ===============
 
-There's some good documentation up at: http://eventlet.net/doc/
+Here's something you can try right on the command line::
 
-Here's something you can try right on the command line:
+    % python
+    >>> import eventlet 
+    >>> from eventlet.green import urllib2
+    >>> gt = eventlet.spawn(urllib2.urlopen, 'http://eventlet.net')
+    >>> gt2 = eventlet.spawn(urllib2.urlopen, 'http://secondlife.com')
+    >>> gt2.wait()
+    >>> gt.wait()
 
-% python
->>> import eventlet 
->>> from eventlet.green import urllib2
->>> gt = eventlet.spawn(urllib2.urlopen, 'http://eventlet.net')
->>> gt2 = eventlet.spawn(urllib2.urlopen, 'http://secondlife.com')
->>> gt2.wait()
->>> gt.wait()
 
-Also, look at the examples in the examples directory.
+Getting Eventlet
+==================
+
+The easiest way to get Eventlet is to use easy_install or pip::
+
+  easy_install eventlet
+  pip install eventlet
+
+The development `tip`_ is available via easy_install as well::
+
+  easy_install 'eventlet==dev'
+  pip install 'eventlet==dev'
+
+.. _tip: http://bitbucket.org/which_linden/eventlet/get/tip.zip#egg=eventlet-dev
 
 Building the Docs Locally
 =========================
diff --git a/eventlet/__init__.py b/eventlet/__init__.py
index 9c82d13..7361da2 100644
--- a/eventlet/__init__.py
+++ b/eventlet/__init__.py
@@ -1,4 +1,4 @@
-version_info = (0, 9, 7)
+version_info = (0, 9, 7, "dev1")
 __version__ = ".".join(map(str, version_info))
 
 try:
diff --git a/setup.py b/setup.py
index cd8e799..f3458ce 100644
--- a/setup.py
+++ b/setup.py
@@ -3,6 +3,7 @@
 
 from setuptools import find_packages, setup
 from eventlet import __version__
+from os import path
 import sys
 
 requirements = []
@@ -22,12 +23,12 @@ setup(
     packages=find_packages(exclude=['tests']),
     install_requires=requirements,
     zip_safe=False,
-    long_description="""
-    Eventlet is a networking library written in Python. It achieves
-    high scalability by using non-blocking io while at the same time
-    retaining high programmer usability by using coroutines to make
-    the non-blocking io operations appear blocking at the source code
-    level.""",
+    long_description=open(
+        path.join(
+            path.dirname(__file__),
+            'README'
+        )
+    ).read(),
     test_suite = 'nose.collector',
     classifiers=[
     "License :: OSI Approved :: MIT License",