diff --git a/doc/_static/img/my-web-app.gif b/doc/_static/img/my-web-app.gif
new file mode 100644
index 0000000..86a832a
Binary files /dev/null and b/doc/_static/img/my-web-app.gif differ
diff --git a/doc/_static/img/my-web-app.png b/doc/_static/img/my-web-app.png
index b5c23c4..fc3e934 100644
Binary files a/doc/_static/img/my-web-app.png and b/doc/_static/img/my-web-app.png differ
diff --git a/doc/user/big-picture-snip.rst b/doc/user/big-picture-snip.rst
index a1a8f2c..d186f9f 100644
--- a/doc/user/big-picture-snip.rst
+++ b/doc/user/big-picture-snip.rst
@@ -1,6 +1,8 @@
 The Big Picture
 ---------------
 
-.. image:: ../_static/img/my-web-app.png
+.. image:: ../_static/img/my-web-app.gif
     :alt: Falcon-based web application architecture
     :width: 600
+
+|