diff --git a/sqlalchemy_utils/listeners.py b/sqlalchemy_utils/listeners.py
index 691578b..f2428cd 100644
--- a/sqlalchemy_utils/listeners.py
+++ b/sqlalchemy_utils/listeners.py
@@ -65,6 +65,14 @@ def force_auto_coercion(mapper=None):
         document.background_color  # Color object
         session.commit()
 
+    A useful side-effect of this is that additional validation of data will be
+    done on the moment it is being assigned to model objects. For example
+    without auto coerction set, an invalid
+    :class:`sqlalchemy_utils.types.IPAddressType` (eg. ``10.0.0 255.255``)
+    would get through without an exception being raised. The database wouldn't
+    notice this (as most databases don't have a native type for an IP address,
+    so they're usually just stored as a string), and the ``ipaddress/ipaddr``
+    package uses a string field as well.
 
     :param mapper: The mapper which the automatic data type coercion should be
                    applied to