diff --git a/README.rst b/README.rst
index ce4d722..1ec5fec 100644
--- a/README.rst
+++ b/README.rst
@@ -1,7 +1,8 @@
 SQLAlchemy-Utils
 ================
 
-.. image:: https://travis-ci.org/kvesteri/sqlalchemy-utils.png?branch=master   :target: https://travis-ci.org/kvesteri/sqlalchemy-utils
+|Build Status|
+
 
 Various utility functions, new data types and helpers for SQLAlchemy.
 
@@ -12,3 +13,6 @@ Resources
 - `Documentation <http://sqlalchemy-utils.readthedocs.org/>`_
 - `Issue Tracker <http://github.com/kvesteri/sqlalchemy-utils/issues>`_
 - `Code <http://github.com/kvesteri/sqlalchemy-utils/>`_
+
+.. |Build Status| image:: https://travis-ci.org/kvesteri/sqlalchemy-utils.png?branch=master
+   :target: https://travis-ci.org/kvesteri/sqlalchemy-utils