diff --git a/CHANGES.rst b/CHANGES.rst
index 83dcdc3..65e0806 100644
--- a/CHANGES.rst
+++ b/CHANGES.rst
@@ -4,6 +4,12 @@ Changelog
 Here you can see the full list of changes between each SQLAlchemy-Utils release.
 
 
+0.27.12 (2014-12-xx)
+^^^^^^^^^^^^^^^^^^^^
+
+- Fixed PhoneNumber string coercion (#93)
+
+
 0.27.11 (2014-12-06)
 ^^^^^^^^^^^^^^^^^^^^
 
diff --git a/sqlalchemy_utils/types/phone_number.py b/sqlalchemy_utils/types/phone_number.py
index ed18792..268ae70 100644
--- a/sqlalchemy_utils/types/phone_number.py
+++ b/sqlalchemy_utils/types/phone_number.py
@@ -1,6 +1,7 @@
 import six
 from sqlalchemy import types
 from sqlalchemy_utils.exceptions import ImproperlyConfigured
+from sqlalchemy_utils.utils import str_coercible
 from .scalar_coercible import ScalarCoercible
 
 
@@ -13,6 +14,7 @@ except ImportError:
     BasePhoneNumber = object
 
 
+@str_coercible
 class PhoneNumber(BasePhoneNumber):
     '''
     Extends a PhoneNumber class from `Python phonenumbers library`_. Adds
@@ -66,9 +68,6 @@ class PhoneNumber(BasePhoneNumber):
     def __unicode__(self):
         return self.national
 
-    def __str__(self):
-        return six.text_type(self.national).encode('utf-8')
-
 
 class PhoneNumberType(types.TypeDecorator, ScalarCoercible):
     """
diff --git a/tests/types/test_phonenumber.py b/tests/types/test_phonenumber.py
index 5852764..7de20cf 100644
--- a/tests/types/test_phonenumber.py
+++ b/tests/types/test_phonenumber.py
@@ -1,6 +1,8 @@
-from pytest import mark
-from tests import TestCase
+import six
 import sqlalchemy as sa
+from pytest import mark
+
+from tests import TestCase
 from sqlalchemy_utils import PhoneNumberType, PhoneNumber
 from sqlalchemy_utils.types import phone_number
 
@@ -45,8 +47,11 @@ class TestPhoneNumber(object):
 
     def test_phone_number_str_repr(self):
         number = PhoneNumber('+358401234567')
-        assert number.__unicode__() == number.national
-        assert number.__str__() == number.national.encode('utf-8')
+        if six.PY2:
+            assert unicode(number) == number.national
+            assert str(number) == number.national.encode('utf-8')
+        else:
+            assert str(number) == number.national
 
 
 @mark.skipif('phone_number.phonenumbers is None')