diff --git a/doc/source/admin/support-matrix.rst b/doc/source/admin/support-matrix.rst
index 75160c4f8..2d4dc7899 100644
--- a/doc/source/admin/support-matrix.rst
+++ b/doc/source/admin/support-matrix.rst
@@ -5,10 +5,10 @@ DNS Server Driver Support Matrix
 ================================
 
 This info should be maintained along with the list of current driver
-maintainers responsible for the “Non Integrated” backends.
+maintainers responsible for the "Non Integrated" backends.
 The upkeep of this list will fall on the PTL or his/her delegate.
 
-Should a backend’s grade be in dispute, it falls on the current project PTL
+Should a backend's grade be in dispute, it falls on the current project PTL
 to make the final decision after listening to all sides concerns.
 
 .. support_matrix::
diff --git a/doc/source/contributor/architecture.rst b/doc/source/contributor/architecture.rst
index a1bd6a4c2..79ec04516 100644
--- a/doc/source/contributor/architecture.rst
+++ b/doc/source/contributor/architecture.rst
@@ -131,7 +131,7 @@ Designate uses oslo.rpc for messaging between components, therefore it
 inherits a requirement for a supported messaging bus
 (such as RabbitMQ, Qpid or ZeroMQ).  Typically this means a RabbitMQ
 setup is dedicated to Designate, but as only a single virtualhost
-is required for a normal installation, you’re free to use other
+is required for a normal installation, you're free to use other
 RabbitMQ instances as you see fit.
 
 .. _database:
diff --git a/doc/source/contributor/ubuntu-dev.rst b/doc/source/contributor/ubuntu-dev.rst
index 8c5483aca..c51801533 100644
--- a/doc/source/contributor/ubuntu-dev.rst
+++ b/doc/source/contributor/ubuntu-dev.rst
@@ -109,7 +109,7 @@ Installing Designate
    $ cp -a rootwrap.conf.sample rootwrap.conf
 
 
-8. Make the directory for Designate’s state files
+8. Make the directory for Designate's state files
 
 ::
 
@@ -316,7 +316,7 @@ Start the other services
    $ designate-worker
    $ designate-producer
 
-You’ll now be seeing the logs from the other services.
+You'll now be seeing the logs from the other services.
 
 Exercising the API
 ==================