diff --git a/reference/help-most-needed.rst b/reference/help-most-needed.rst
index 8ff269a84..5fc74d580 100644
--- a/reference/help-most-needed.rst
+++ b/reference/help-most-needed.rst
@@ -25,29 +25,69 @@ out to the TC sponsor, or the PTL of the affected project.
 1. Documentation owners
 =======================
 
-The #1 pain point in OpenStack, especially for new potential adopters, is
-complexity. While cutting down complexity everwhere we can is critical,
+Description
+-----------
+
+The #1 pain point in OpenStack, for contributors and users alike, is
+complexity.  While cutting down complexity everywhere we can is critical;
 proper documentation is essential in addressing that complexity. It directly
-benefits operators and users of OpenStack, but also facilitates ramping up
-new direct contributors to the project itself.
+benefits operators and users of OpenStack, but also facilitates ramping up new
+direct contributors to the project itself.
 
 The documentation team has been struggling with limited resources since the
-dawn of OpenStack, despite the heroic efforts of previous team members. An
-ambitious `plan`_ to further decentralize the Documentation team (and turn it
-into a guidance and mentoring support team) has been outlined. To be
-successful, this plan requires project teams to own their own documentation,
-which means that the role of documentation owners will be critical.
+dawn of OpenStack, despite the heroic efforts of previous team members. The
+community outlined an ambitious `plan`_ to decentralize the Documentation team,
+turning it into a guidance and mentoring support team. To be successful,
+project teams need to own their documentation, which means that the role of
+documentation owners will be critical.
 
-Volunteers for this role will in the short term drive this ambitious
-transition, by being members of their project team and members of the new
-decentralized documentation team. On the long-term they will become a
-reference go-to person in their project, and respected mentors in the
-OpenStack community.
+Volunteers for this role will drive this ambitious transition, by being members
+of their project team and members of the new decentralized documentation team.
+On the long-term, they will become a reference go-to person in their project,
+and respected mentors in the OpenStack community.
 
-Interested? Contact the Documentation PTL (pkovar) or the TC sponsor for
-this item (dhellmann).
+Value
+-----
+
+Increased Operational Efficiency
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+Documentation naturally disseminates knowledge, but it should also be easy for
+readers to find what they are looking for. This process reduces bottlenecks on
+human resources and support by allowing users, operators, and contributors to
+find answers to questions themselves. Less time spent answering common
+questions means more time focusing on more complicated requests, maintenance,
+and code.
+
+Faster Onboarding
+~~~~~~~~~~~~~~~~~
+
+Contributors come from all different backgrounds and experiences. As a result,
+they often share similar questions about high-level concepts or processes used
+within the OpenStack community or components. Consistently documenting
+processes enables contributors without requiring them to pull tribal knowledge
+from an existing developer. This documentation fast-tracks contributors to
+making productive contributions.
+
+Consistency
+~~~~~~~~~~~
+
+Users, customers, and operators are required to reference a vast pool of
+documentation spread across multiple repositories and sites. Implementing
+consistency in wording, format, content, and location provides readers with a
+first-class experience. Additionally, users build confidence and trust in
+software when it is well documented.
+
+Contact
+-------
+
+For questions about getting involved with this initiative, reach out to the
+OpenStack Discuss mailing `list`_. You may also contact the `Documentation`_
+PTL or the Technical Committee sponsor for this item (dhellmann).
 
 .. _`plan`: https://review.openstack.org/#/c/472275/
+.. _`list`: http://lists.openstack.org/cgi-bin/mailman/listinfo/openstack-discuss
+.. _`Documentation`: https://governance.openstack.org/tc/reference/projects/documentation.html
 
 2. Community Infrastructure Sysadmins
 =====================================