diff --git a/etc/ironic/ironic.conf.sample b/etc/ironic/ironic.conf.sample
index cc651034df..7a53e1af54 100644
--- a/etc/ironic/ironic.conf.sample
+++ b/etc/ironic/ironic.conf.sample
@@ -919,6 +919,10 @@
 # Deprecated group/name - [agent]/agent_erase_devices_iterations
 #erase_devices_iterations=1
 
+# Whether to power off a node after deploy failure. Defaults
+# to True. (boolean value)
+#power_off_after_deploy_failure=true
+
 
 [dhcp]
 
diff --git a/ironic/drivers/modules/deploy_utils.py b/ironic/drivers/modules/deploy_utils.py
index 7b615a9b84..95e59cbc5f 100644
--- a/ironic/drivers/modules/deploy_utils.py
+++ b/ironic/drivers/modules/deploy_utils.py
@@ -71,6 +71,10 @@ deploy_opts = [
                deprecated_group='agent',
                default=1,
                help=_('Number of iterations to be run for erasing devices.')),
+    cfg.BoolOpt('power_off_after_deploy_failure',
+                default=True,
+                help=_('Whether to power off a node after deploy failure. '
+                       'Defaults to True.')),
 ]
 CONF = cfg.CONF
 CONF.register_opts(deploy_opts, group='deploy')
@@ -492,15 +496,15 @@ def set_failed_state(task, msg):
                 % {'node': node.uuid, 'state': node.provision_state})
         LOG.exception(msg2)
 
-    try:
-        manager_utils.node_power_action(task, states.POWER_OFF)
-    except Exception:
-        msg2 = (_LE('Node %s failed to power off while handling deploy '
-                    'failure. This may be a serious condition. Node '
-                    'should be removed from Ironic or put in maintenance '
-                    'mode until the problem is resolved.') % node.uuid)
-        LOG.exception(msg2)
-
+    if CONF.deploy.power_off_after_deploy_failure:
+        try:
+            manager_utils.node_power_action(task, states.POWER_OFF)
+        except Exception:
+            msg2 = (_LE('Node %s failed to power off while handling deploy '
+                        'failure. This may be a serious condition. Node '
+                        'should be removed from Ironic or put in maintenance '
+                        'mode until the problem is resolved.') % node.uuid)
+            LOG.exception(msg2)
     # NOTE(deva): node_power_action() erases node.last_error
     #             so we need to set it here.
     node.last_error = msg
diff --git a/ironic/tests/unit/drivers/modules/test_deploy_utils.py b/ironic/tests/unit/drivers/modules/test_deploy_utils.py
index 8a916b11ac..8362c07bbf 100644
--- a/ironic/tests/unit/drivers/modules/test_deploy_utils.py
+++ b/ironic/tests/unit/drivers/modules/test_deploy_utils.py
@@ -1252,7 +1252,7 @@ class OtherFunctionTestCase(db_base.DbTestCase):
                        autospec=True)
     def _test_set_failed_state(self, mock_event, mock_power, mock_log,
                                event_value=None, power_value=None,
-                               log_calls=None):
+                               log_calls=None, poweroff=True):
         err_msg = 'some failure'
         mock_event.side_effect = event_value
         mock_power.side_effect = power_value
@@ -1260,9 +1260,12 @@ class OtherFunctionTestCase(db_base.DbTestCase):
                                   shared=False) as task:
             utils.set_failed_state(task, err_msg)
             mock_event.assert_called_once_with(task, 'fail')
-            mock_power.assert_called_once_with(task, states.POWER_OFF)
+            if poweroff:
+                mock_power.assert_called_once_with(task, states.POWER_OFF)
+            else:
+                self.assertFalse(mock_power.called)
             self.assertEqual(err_msg, task.node.last_error)
-            if log_calls:
+            if (log_calls and poweroff):
                 mock_log.exception.assert_has_calls(log_calls)
             else:
                 self.assertFalse(mock_log.called)
@@ -1283,6 +1286,23 @@ class OtherFunctionTestCase(db_base.DbTestCase):
                                     power_value=iter([exc_param] * len(calls)),
                                     log_calls=calls)
 
+    def test_set_failed_state_no_poweroff(self):
+        cfg.CONF.deploy.power_off_after_deploy_failure = False
+        exc_state = exception.InvalidState('invalid state')
+        exc_param = exception.InvalidParameterValue('invalid parameter')
+        mock_call = mock.call(mock.ANY)
+        self._test_set_failed_state(poweroff=False)
+        calls = [mock_call]
+        self._test_set_failed_state(event_value=iter([exc_state] * len(calls)),
+                                    log_calls=calls, poweroff=False)
+        calls = [mock_call]
+        self._test_set_failed_state(power_value=iter([exc_param] * len(calls)),
+                                    log_calls=calls, poweroff=False)
+        calls = [mock_call, mock_call]
+        self._test_set_failed_state(event_value=iter([exc_state] * len(calls)),
+                                    power_value=iter([exc_param] * len(calls)),
+                                    log_calls=calls, poweroff=False)
+
     def test_get_boot_option(self):
         self.node.instance_info = {'capabilities': '{"boot_option": "local"}'}
         result = utils.get_boot_option(self.node)
diff --git a/releasenotes/notes/add-support-for-no-poweroff-on-failure-86e43b3e39043990.yaml b/releasenotes/notes/add-support-for-no-poweroff-on-failure-86e43b3e39043990.yaml
new file mode 100644
index 0000000000..4808ad400c
--- /dev/null
+++ b/releasenotes/notes/add-support-for-no-poweroff-on-failure-86e43b3e39043990.yaml
@@ -0,0 +1,12 @@
+---
+features:
+  - Operators can now set
+    deploy.power_off_after_deploy_failure to leave nodes
+    powered on when a deployment fails. This is useful
+    for troubleshooting deployment issues. As a note,
+    Nova will still attempt to delete a node after a failed
+    deployment, so deploy.power_off_after_deploy_failure
+    may not be very effective in non-standalone
+    deployments until a similar patch to ironic's driver in
+    nova is proposed.
+