diff --git a/defaults/main.yml b/defaults/main.yml
index 15128bc..e5c99a0 100644
--- a/defaults/main.yml
+++ b/defaults/main.yml
@@ -28,15 +28,7 @@ cloudkitty_system_shell: /bin/false
 cloudkitty_system_home_folder: "/var/lib/{{ cloudkitty_system_user_name }}"
 
 cloudkitty_venv_tag: untagged
-cloudkitty_venv_bin: "/openstack/venvs/cloudkitty-{{ cloudkitty_venv_tag }}/bin"
-
-# Set this to enable or disable installing in a venv
-cloudkitty_venv_enabled: true
-
-# The bin path defaults to the venv path however if installation in a
-#  venv is disabled the bin path will be dynamically set based on the
-#  system path used when the installing.
-cloudkitty_bin: "{{ cloudkitty_venv_bin }}"
+cloudkitty_bin: "/openstack/venvs/cloudkitty-{{ cloudkitty_venv_tag }}/bin"
 
 cloudkitty_venv_download_url: http://127.0.0.1/venvs/untagged/ubuntu/cloudkitty.tgz
 
diff --git a/releasenotes/notes/os-cloudkitty-only-install-venv-449f52f2cf8a5e98.yaml b/releasenotes/notes/os-cloudkitty-only-install-venv-449f52f2cf8a5e98.yaml
new file mode 100644
index 0000000..16442f8
--- /dev/null
+++ b/releasenotes/notes/os-cloudkitty-only-install-venv-449f52f2cf8a5e98.yaml
@@ -0,0 +1,5 @@
+---
+upgrade:
+  - Installation of cloudkitty and its dependent pip packages will now only
+    occur within a Python virtual environment. The ``cloudkitty_venv_bin``
+    and ``cloudkitty_venv_enabled`` variables have been removed.
diff --git a/tasks/cloudkitty_install.yml b/tasks/cloudkitty_install.yml
index 8bd1060..f79d401 100644
--- a/tasks/cloudkitty_install.yml
+++ b/tasks/cloudkitty_install.yml
@@ -79,7 +79,6 @@
     get_md5: False
   when:
     - not cloudkitty_developer_mode | bool
-    - cloudkitty_venv_enabled | bool
   register: local_venv_stat
   tags:
     - cloudkitty-install
@@ -91,7 +90,6 @@
     return_content: True
   when:
     - not cloudkitty_developer_mode | bool
-    - cloudkitty_venv_enabled | bool
   register: remote_venv_checksum
   tags:
     - cloudkitty-install
@@ -111,7 +109,6 @@
   register: get_venv
   when:
     - not cloudkitty_developer_mode | bool
-    - cloudkitty_venv_enabled | bool
     - (local_venv_stat.stat.exists == False or
         {{ local_venv_stat.stat.checksum is defined and local_venv_stat.stat.checksum != remote_venv_checksum.content | trim }})
   tags:
@@ -121,17 +118,15 @@
 - name: Set cloudkitty get_venv fact
   set_fact:
     cloudkitty_get_venv: "{{ get_venv }}"
-  when: cloudkitty_venv_enabled | bool
   tags:
     - cloudkitty-install
     - cloudkitty-pip-packages
 
 - name: Remove existing venv
   file:
-    path: "{{ cloudkitty_venv_bin | dirname }}"
+    path: "{{ cloudkitty_bin | dirname }}"
     state: absent
   when:
-    - cloudkitty_venv_enabled | bool
     - cloudkitty_get_venv | changed
   tags:
     - cloudkitty-install
@@ -139,12 +134,9 @@
 
 - name: Create cloudkitty venv dir
   file:
-    path: "{{ cloudkitty_venv_bin | dirname }}"
+    path: "{{ cloudkitty_bin | dirname }}"
     state: directory
-  when:
-    - not cloudkitty_developer_mode | bool
-    - cloudkitty_venv_enabled | bool
-    - cloudkitty_get_venv | changed
+  register: cloudkitty_venv_dir
   tags:
     - cloudkitty-install
     - cloudkitty-pip-packages
@@ -152,34 +144,22 @@
 - name: Unarchive pre-built venv
   unarchive:
     src: "/var/cache/{{ cloudkitty_venv_download_url | basename }}"
-    dest: "{{ cloudkitty_venv_bin | dirname }}"
+    dest: "{{ cloudkitty_bin | dirname }}"
     copy: "no"
   when:
     - not cloudkitty_developer_mode | bool
-    - cloudkitty_venv_enabled | bool
-    - cloudkitty_get_venv | changed
+    - cloudkitty_get_venv | changed or cloudkitty_venv_dir | changed
   notify:
     - Restart cloudkitty services
   tags:
     - cloudkitty-install
     - cloudkitty-pip-packages
 
-- name: Update virtualenv path
-  command: >
-    virtualenv-tools --update-path=auto {{ cloudkitty_venv_bin | dirname }}
-  when:
-    - not cloudkitty_developer_mode | bool
-    - cloudkitty_venv_enabled | bool
-    - cloudkitty_get_venv | success
-  tags:
-    - cloudkitty-install
-    - cloudkitty-pip-packages
-
-- name: Install pip packages (venv)
+- name: Install pip packages
   pip:
     name: "{{ item }}"
     state: latest
-    virtualenv: "{{ cloudkitty_venv_bin | dirname }}"
+    virtualenv: "{{ cloudkitty_bin | dirname }}"
     virtualenv_site_packages: "no"
     extra_args: "{{ pip_install_options_fact }}"
   register: install_packages
@@ -188,7 +168,6 @@
   delay: 2
   with_items: cloudkitty_pip_packages
   when:
-    - cloudkitty_venv_enabled | bool
     - cloudkitty_get_venv | failed or cloudkitty_developer_mode | bool
   notify:
     - Restart cloudkitty services
@@ -196,21 +175,12 @@
     - cloudkitty-install
     - cloudkitty-pip-packages
 
-- name: Install pip packages (no venv)
-  pip:
-    name: "{{ item }}"
-    state: latest
-    extra_args: "{{ pip_install_options_fact }}"
-  register: install_packages
-  until: install_packages|success
-  retries: 5
-  delay: 2
-  with_items: cloudkitty_pip_packages
+- name: Update virtualenv path
+  command: >
+    virtualenv-tools --update-path=auto {{ cloudkitty_bin | dirname }}
   when:
     - not cloudkitty_developer_mode | bool
-    - not cloudkitty_venv_enabled | bool
-  notify:
-    - Restart cloudkitty services
+    - cloudkitty_get_venv | success
   tags:
     - cloudkitty-install
     - cloudkitty-pip-packages
diff --git a/tasks/cloudkitty_post_install.yml b/tasks/cloudkitty_post_install.yml
index be87fc8..c1f0473 100644
--- a/tasks/cloudkitty_post_install.yml
+++ b/tasks/cloudkitty_post_install.yml
@@ -41,19 +41,3 @@
     - Restart cloudkitty services
   tags:
     - cloudkitty-config
-
-- name: Get cloudkitty command path
-  command: which cloudkitty
-  register: cloudkitty_command_path
-  when:
-    - not cloudkitty_venv_enabled | bool
-  tags:
-    - cloudkitty-command-bin
-
-- name: Set cloudkitty command path
-  set_fact:
-    cloudkitty_bin: "{{ cloudkitty_command_path.stdout | dirname }}"
-  when:
-    - not cloudkitty_venv_enabled | bool
-  tags:
-    - cloudkitty-command-bin
diff --git a/tasks/cloudkitty_pre_install.yml b/tasks/cloudkitty_pre_install.yml
index 7a0a86c..39dbd82 100644
--- a/tasks/cloudkitty_pre_install.yml
+++ b/tasks/cloudkitty_pre_install.yml
@@ -48,17 +48,6 @@
   tags:
     - cloudkitty-dirs
 
-- name: Create cloudkitty venv dir
-  file:
-    path: "{{ item.path }}"
-    state: directory
-  with_items:
-    - { path: "/openstack/venvs" }
-    - { path: "{{ cloudkitty_venv_bin | dirname }}" }
-  when: cloudkitty_venv_enabled | bool
-  tags:
-    - cloudkitty-dirs
-
 - name: Test for log directory or link
   shell: |
     if [ -h "/var/log/cloudkitty"  ]; then
diff --git a/templates/cloudkitty-upstart-init.j2 b/templates/cloudkitty-upstart-init.j2
index afab09c..9f69dfe 100644
--- a/templates/cloudkitty-upstart-init.j2
+++ b/templates/cloudkitty-upstart-init.j2
@@ -23,9 +23,7 @@ chown {{ system_user }}:{{ system_group }} "/var/run/{{ program_name }}"
 mkdir -p "/var/lock/{{ program_name }}"
 chown {{ system_user }}:{{ system_group }} "/var/lock/{{ program_name }}"
 
-{% if cloudkitty_venv_enabled | bool -%}
-    . {{ cloudkitty_venv_bin }}/activate
-{%- endif %}
+    . {{ cloudkitty_bin }}/activate
 
 end script