diff --git a/CONTRIBUTING.rst b/CONTRIBUTING.rst
index 02596c2..2df71b6 100644
--- a/CONTRIBUTING.rst
+++ b/CONTRIBUTING.rst
@@ -113,7 +113,7 @@ criteria are met:
     * Include historical information on how the problem was identified.
     * Any relevant logs are included.
     * If the issue is a bug that needs fixing in a branch other than Master,
-      add the ‘backport potential’ tag TO THE ISSUE (not the PR).
+      add the 'backport potential' tag TO THE ISSUE (not the PR).
     * The provided information should be totally self-contained. External
       access to web services/sites should not be needed.
     * If the issue is needed for a hotfix release, add the 'expedite' label.