diff --git a/doc/arch-design/introduction/section_intended_audience.xml b/doc/arch-design/introduction/section_intended_audience.xml
index 349271d31a..b23e123cf1 100644
--- a/doc/arch-design/introduction/section_intended_audience.xml
+++ b/doc/arch-design/introduction/section_intended_audience.xml
@@ -6,8 +6,7 @@
   xml:id="arch-guide-intended-audience">
   <title>Intended audience</title>
     <para>This book has been written for architects and designers of
-        OpenStack clouds. This book is not intended for people who are
-        deploying OpenStack. For a guide on deploying and operating
+        OpenStack clouds. For a guide on deploying and operating
         OpenStack, please refer to the <citetitle>OpenStack Operations
         Guide</citetitle> (<link
         xlink:href="http://docs.openstack.org/openstack-ops">http://docs.openstack.org/openstack-ops</link>).