diff --git a/doc/arch-design/ch_introduction.xml b/doc/arch-design/ch_introduction.xml
index 45f76a93a9..23dd2a864c 100644
--- a/doc/arch-design/ch_introduction.xml
+++ b/doc/arch-design/ch_introduction.xml
@@ -9,26 +9,26 @@
     <para>OpenStack is a leader in the cloud technology gold rush, as
         organizations of all stripes discover the increased
         flexibility and speed to market that self-service cloud and
-        Infrastructure-as-a-Service (IaaS) provides. To truly reap
-        those benefits, however, the cloud must be designed and
+        Infrastructure-as-a-Service (IaaS) provides. However, in order
+        to reap those benefits, the cloud must be designed and
         architected properly.</para>
     <para>A well-architected cloud provides a stable IT environment
         that offers easy access to needed resources, usage-based
         expenses, extra capacity on demand, disaster recovery, and a
-        secure environment, but a well-architected cloud does not
+        secure environment. A well-architected cloud does not
         magically build itself. It requires careful consideration of a
-        multitude of factors, both technical and non-technical.</para>
+        multitude of factors both technical and non-technical.</para>
     <para>There is no single architecture that is "right" for an
         OpenStack cloud deployment. OpenStack can be used for any
-        number of different purposes, and each of them has its own
+        number of different purposes, each with its own
         particular requirements and architectural
         peculiarities.</para>
-    <para>This book is designed to look at some of the most common
-        uses for OpenStack clouds (and even some that are less common,
-        but provide a good example) and explain what issues need to be
-        considered and why, along with a wealth of knowledge and
-        advice to help an organization to design and build a
-        well-architected OpenStack cloud that will fit its unique
+    <para>This book is designed to examine some of the most common
+        uses for OpenStack clouds (and some less common uses)
+        and to provide knowledge and advice to help explain the
+        issues that require consideration. These examples, coupled
+        with a wealth of knowledge and advice will help an organization
+        design and build a well-architected OpenStack cloud to fit its unique
         requirements.</para>
 
   <xi:include href="introduction/section_intended_audience.xml"/>