diff --git a/paunch/__init__.py b/paunch/__init__.py
index d8170f3..1cfef93 100644
--- a/paunch/__init__.py
+++ b/paunch/__init__.py
@@ -134,6 +134,7 @@ def debug(config_id, container_name, action, config, managed_by, labels=None,
             '--name',
             r.unique_container_name(container_name)
         ]
+        builder.label_arguments(cmd, container_name)
         builder.docker_run_args(cmd, container_name)
         print(' '.join(cmd))
     elif action == 'run':
@@ -143,6 +144,7 @@ def debug(config_id, container_name, action, config, managed_by, labels=None,
             '--name',
             r.unique_container_name(container_name)
         ]
+        builder.label_arguments(cmd, container_name)
         builder.docker_run_args(cmd, container_name)
         return r.execute_interactive(cmd, log)
     elif action == 'dump-yaml':