diff --git a/README.rst b/README.rst
index 09e4135c..ecdbb9aa 100644
--- a/README.rst
+++ b/README.rst
@@ -124,9 +124,6 @@ A simple sample can be found in pbr s own setup.cfg
  [files]
  packages =
      oslo
- [hooks]
- setup-hooks =
-     pbr.hooks.setup_hook
 
 The minimal setup.py should look something like this::
 
diff --git a/pbr/tests/__init__.py b/pbr/tests/__init__.py
index 5109b0f2..a4874c34 100644
--- a/pbr/tests/__init__.py
+++ b/pbr/tests/__init__.py
@@ -79,6 +79,7 @@ class BaseTestCase(testtools.TestCase, testresources.ResourcedTestCase):
 
         self.useFixture(fixtures.NestedTempfile())
         self.useFixture(fixtures.FakeLogger())
+        self.useFixture(fixtures.EnvironmentVariable('PBR_VERSION', '0.0'))
 
         self.temp_dir = self.useFixture(fixtures.TempDir()).path
         self.package_dir = os.path.join(self.temp_dir, 'testpackage')
diff --git a/pbr/util.py b/pbr/util.py
index 353635ea..3faa58e6 100644
--- a/pbr/util.py
+++ b/pbr/util.py
@@ -77,6 +77,7 @@ try:
 except ImportError:
     import ConfigParser as configparser
 
+import pbr.hooks
 
 # A simplified RE for this; just checks that the line ends with version
 # predicates in ()
@@ -219,7 +220,9 @@ def cfg_to_args(path='setup.cfg'):
 
     try:
         if setup_hooks:
-            setup_hooks = split_multiline(setup_hooks)
+            setup_hooks = [
+                hook for hook in split_multiline(setup_hooks)
+                if hook != 'pbr.hook.setup_hook']
             for hook in setup_hooks:
                 hook_fn = resolve_name(hook)
                 try :
@@ -233,6 +236,9 @@ def cfg_to_args(path='setup.cfg'):
                     log.error(traceback.format_exc())
                     sys.exit(1)
 
+        # Run the pbr hook
+        pbr.hooks.setup_hook(config)
+
         kwargs = setup_cfg_to_setup_kwargs(config)
 
         # Set default config overrides