diff --git a/manifests/haproxy/endpoint.pp b/manifests/haproxy/endpoint.pp
index b90447304..8c6023ecd 100644
--- a/manifests/haproxy/endpoint.pp
+++ b/manifests/haproxy/endpoint.pp
@@ -118,6 +118,8 @@ define tripleo::haproxy::endpoint (
   $manage_firewall             = hiera('tripleo::firewall::manage_firewall', true),
   $authorized_userlist         = undef,
 ) {
+  # Let users override the options on a per-service basis
+  $custom_options = hiera("tripleo::haproxy::${name}::options", undef)
   if $public_virtual_ip {
     # service exposed to the public network
 
@@ -128,20 +130,20 @@ define tripleo::haproxy::endpoint (
           'redirect'     => "scheme https code 301 if { hdr(host) -i ${public_virtual_ip} } !{ ssl_fc }",
           'option'       => 'forwardfor',
         }
-        $listen_options_real = merge($tls_listen_options, $listen_options)
+        $listen_options_real = merge($tls_listen_options, $listen_options, $custom_options)
       } else {
-        $listen_options_real = $listen_options
+        $listen_options_real = merge($listen_options, $custom_options)
       }
       $public_bind_opts = list_to_hash(suffix(any2array($public_virtual_ip), ":${public_ssl_port}"),
                                         union($haproxy_listen_bind_param, ['ssl', 'crt', $public_certificate]))
     } else {
-      $listen_options_real = $listen_options
+      $listen_options_real = merge($listen_options, $custom_options)
       $public_bind_opts = list_to_hash(suffix(any2array($public_virtual_ip), ":${service_port}"), $haproxy_listen_bind_param)
     }
   } else {
     # internal service only
     $public_bind_opts = {}
-    $listen_options_real = $listen_options
+    $listen_options_real = merge($listen_options, $custom_options)
   }
 
   if $use_internal_certificates {
diff --git a/manifests/haproxy/horizon_endpoint.pp b/manifests/haproxy/horizon_endpoint.pp
index 1e6e73bb6..82790f9f1 100644
--- a/manifests/haproxy/horizon_endpoint.pp
+++ b/manifests/haproxy/horizon_endpoint.pp
@@ -78,6 +78,8 @@ class tripleo::haproxy::horizon_endpoint (
   $internal_certificates_specs = {},
   $service_network             = undef,
 ) {
+  # Let users override the options on a per-service basis
+  $custom_options = hiera('tripleo::haproxy::horizon::options', undef)
   # service exposed to the public network
   if $public_certificate {
     if $use_internal_certificates {
@@ -110,7 +112,7 @@ class tripleo::haproxy::horizon_endpoint (
       "${public_virtual_ip}:80"  => $haproxy_listen_bind_param,
       "${public_virtual_ip}:443" => union($haproxy_listen_bind_param, ['ssl', 'crt', $public_certificate]),
     }
-    $horizon_options = {
+    $horizon_options = merge({
       'cookie'       => 'SERVERID insert indirect nocache',
       'rsprep'       => '^Location:\ http://(.*) Location:\ https://\1',
       # NOTE(jaosorior): We always redirect to https for the public_virtual_ip.
@@ -119,16 +121,16 @@ class tripleo::haproxy::horizon_endpoint (
       'http-request' => [
           'set-header X-Forwarded-Proto https if { ssl_fc }',
           'set-header X-Forwarded-Proto http if !{ ssl_fc }'],
-    }
+    }, $custom_options)
   } else {
     $horizon_bind_opts = {
       "${internal_ip}:80" => $haproxy_listen_bind_param,
       "${public_virtual_ip}:80" => $haproxy_listen_bind_param,
     }
-    $horizon_options = {
+    $horizon_options = merge({
       'cookie' => 'SERVERID insert indirect nocache',
       'option' => [ 'forwardfor', 'httpchk' ],
-    }
+    }, $custom_options)
   }
 
   if $use_internal_certificates {
diff --git a/releasenotes/notes/per-service-options-haproxy-75f5f00cf5243ecb.yaml b/releasenotes/notes/per-service-options-haproxy-75f5f00cf5243ecb.yaml
new file mode 100644
index 000000000..fec8210ab
--- /dev/null
+++ b/releasenotes/notes/per-service-options-haproxy-75f5f00cf5243ecb.yaml
@@ -0,0 +1,9 @@
+---
+features:
+  - |
+    Add support via hiera keys like 'tripleo::haproxy::${name}::listen_options' to
+    customize the options of an haproxy service stanza. For example passing the by setting
+    the 'tripleo::haproxy::cinder::options' hiera key to a hash made composed of:
+    'timeout client': '90m'
+    'timeout server': '90m'
+
diff --git a/spec/defines/tripleo_haproxy_endpoint_spec.rb b/spec/defines/tripleo_haproxy_endpoint_spec.rb
index e072fc67d..d608e3936 100644
--- a/spec/defines/tripleo_haproxy_endpoint_spec.rb
+++ b/spec/defines/tripleo_haproxy_endpoint_spec.rb
@@ -29,7 +29,10 @@ describe 'tripleo::haproxy::endpoint' do
             ['10.0.0.1:9696', ['transparent']],
             ['192.168.0.1:9696', ['transparent']]
           ],
-          :options          => {'option' => []},
+          :options          => {'option' => [],
+                                'timeout client' => '90m',
+                                'timeout server' => '90m',
+                               },
         )
       end
     end
@@ -67,9 +70,11 @@ describe 'tripleo::haproxy::endpoint' do
         is_expected.to compile.with_all_deps
         is_expected.to contain_haproxy__listen('neutron').with(
           :options => {
-            'option'       => [],
-            'acl'          => 'acl Authneutron http_auth(starwars)',
-            'http-request' => 'auth realm neutron if !Authneutron',
+            'option'         => [],
+            'timeout client' => '90m',
+            'timeout server' => '90m',
+            'acl'            => 'acl Authneutron http_auth(starwars)',
+            'http-request'   => 'auth realm neutron if !Authneutron',
           }
         )
       end
diff --git a/spec/fixtures/hieradata/default.yaml b/spec/fixtures/hieradata/default.yaml
index 1a6c88b3f..c309c0de3 100644
--- a/spec/fixtures/hieradata/default.yaml
+++ b/spec/fixtures/hieradata/default.yaml
@@ -89,6 +89,10 @@ tripleo::dynamic_stuff::haproxy_endpoints:
     public_ssl_port: 19696
     member_options: [ 'check', 'inter 2000', 'rise 2', 'fall 5' ]
     haproxy_listen_bind_param: ['transparent']
+tripleo::haproxy::neutron::options:
+    'timeout client': '90m'
+    'timeout server': '90m'
+
 tripleo::haproxy_basic_auth::haproxy_endpoints:
   starwars:
     public_virtual_ip: '192.168.0.1'