diff --git a/openstackclient/image/v2/image.py b/openstackclient/image/v2/image.py
index a81f092c31..fa1de42419 100644
--- a/openstackclient/image/v2/image.py
+++ b/openstackclient/image/v2/image.py
@@ -933,7 +933,7 @@ class UnsetImage(command.Command):
                       'propret': propret, 'proptotal': proptotal})
             raise exceptions.CommandError(msg)
         elif tagret > 0:
-            msg = (_("Failed to unset %(target)s of %(tagtotal)s tags.")
+            msg = (_("Failed to unset %(tagret)s of %(tagtotal)s tags.")
                    % {'tagret': tagret, 'tagtotal': tagtotal})
             raise exceptions.CommandError(msg)
         elif propret > 0: