diff --git a/rally/common/plugin/plugin.py b/rally/common/plugin/plugin.py
index 3605307a96..43df1d63c3 100644
--- a/rally/common/plugin/plugin.py
+++ b/rally/common/plugin/plugin.py
@@ -13,6 +13,8 @@
 #    License for the specific language governing permissions and limitations
 #    under the License.
 
+import sys
+
 from rally.common.plugin import discover
 from rally.common.plugin import info
 from rally.common.plugin import meta
@@ -142,13 +144,17 @@ class Plugin(meta.MetaMixin, info.InfoMixin):
     @classmethod
     def _set_name_and_namespace(cls, name, namespace):
         try:
-            Plugin.get(name, namespace=namespace)
+            existing_plugin = Plugin.get(name, namespace=namespace)
         except exceptions.PluginNotFound:
             cls._meta_set("name", name)
             cls._meta_set("namespace", namespace)
         else:
-            raise exceptions.PluginWithSuchNameExists(name=name,
-                                                      namespace=namespace)
+            raise exceptions.PluginWithSuchNameExists(
+                name=name, namespace=namespace,
+                existing_path=(
+                    sys.modules[existing_plugin.__module__].__file__),
+                new_path=sys.modules[cls.__module__].__file__
+            )
 
     @classmethod
     def _set_deprecated(cls, reason, rally_version):
diff --git a/rally/exceptions.py b/rally/exceptions.py
index 852fc43ec4..d7b3d5839a 100644
--- a/rally/exceptions.py
+++ b/rally/exceptions.py
@@ -90,7 +90,9 @@ class PluginNotFound(NotFoundException):
 
 class PluginWithSuchNameExists(RallyException):
     msg_fmt = _("Plugin with such name: %(name)s already exists in "
-                "%(namespace)s namespace")
+                "%(namespace)s namespace. It's module allocates at "
+                "%(existing_path)s. You are trying to add plugin whose module "
+                "allocates at %(new_path)s.")
 
 
 class NoSuchConfigField(NotFoundException):