diff --git a/rally/deployment/serverprovider/providers/openstack.py b/rally/deployment/serverprovider/providers/openstack.py
index 2c0c92f574..efab320051 100644
--- a/rally/deployment/serverprovider/providers/openstack.py
+++ b/rally/deployment/serverprovider/providers/openstack.py
@@ -69,6 +69,7 @@ class OpenStackProvider(provider.ProviderFactory):
             "password": {"type": "string"},
             "tenant": {"type": "string"},
             "auth_url": {"type": "string"},
+            "region": {"type": "string"},
             "flavor_id": {"type": "string"},
             "image": {
                 "type": "object",
@@ -105,7 +106,8 @@ class OpenStackProvider(provider.ProviderFactory):
     def __init__(self, deployment, config):
         super(OpenStackProvider, self).__init__(deployment, config)
         user_endpoint = objects.Endpoint(config["auth_url"], config["user"],
-                                         config["password"], config["tenant"])
+                                         config["password"], config["tenant"],
+                                         region_name=config.get("region"))
         clients = osclients.Clients(user_endpoint)
         self.nova = clients.nova()
         try:
diff --git a/samples/deployments/for_deploying_openstack_with_rally/devstack-in-openstack.json b/samples/deployments/for_deploying_openstack_with_rally/devstack-in-openstack.json
index 8c65128ad5..8a1ebd6113 100644
--- a/samples/deployments/for_deploying_openstack_with_rally/devstack-in-openstack.json
+++ b/samples/deployments/for_deploying_openstack_with_rally/devstack-in-openstack.json
@@ -5,6 +5,7 @@
         "deployment_name": "Rally sample deployment",
         "user": "admin",
         "tenant": "admin",
+        "region": "RegionOne",
         "flavor_id": "2",
         "nics": [{"net-id": "97936015-128a-42f1-a3f2-1868ceeeeb6f"}],
         "password": "admin",