diff --git a/.ansible-lint b/.ansible-lint
new file mode 100644
index 000000000..f2145939b
--- /dev/null
+++ b/.ansible-lint
@@ -0,0 +1,7 @@
+exclude_paths:
+    - releasenotes/
+parseable: true
+quiet: false
+rulesdir:
+    - .ansible-lint_rules/
+verbosity: 1
diff --git a/.ansible-lint_rules/RoleNames.py b/.ansible-lint_rules/RoleNames.py
new file mode 100644
index 000000000..a317e6bb1
--- /dev/null
+++ b/.ansible-lint_rules/RoleNames.py
@@ -0,0 +1,57 @@
+# Copyright (c) 2020 Gael Chamoulaud <gchamoul@redhat.com>
+# Copyright (c) 2020 Sorin Sbarnea <ssbarnea@redhat.com>
+#
+# Permission is hereby granted, free of charge, to any person obtaining a copy
+# of this software and associated documentation files (the "Software"), to deal
+# in the Software without restriction, including without limitation the rights
+# to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+# copies of the Software, and to permit persons to whom the Software is
+# furnished to do so, subject to the following conditions:
+#
+# The above copyright notice and this permission notice shall be included in
+# all copies or substantial portions of the Software.
+#
+# THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+# IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+# FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+# AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+# LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+# OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN
+# THE SOFTWARE.
+
+import re
+from ansiblelint import AnsibleLintRule
+ROLE_NAME_REGEX = '^[a-z][a-z0-9_]+$'
+
+
+class RoleNames(AnsibleLintRule):
+    id = '710'
+    shortdesc = (
+        "Role name {} does not match `%s` pattern" % ROLE_NAME_REGEX
+    )
+    description = (
+        "Role names are now limited to contain only lowercase alphanumeric "
+        "characters, plus '_' and start with an alpha character. See "
+        "`developing collections "
+        "<https://docs.ansible.com/ansible/devel/dev_guide/developing_"
+        "collections.html#roles-directory>`_"
+    )
+    severity = 'HIGH'
+    done = []  # already noticed roles list
+    tags = ['metadata']
+    version_added = 'v4.3.0'
+
+    ROLE_NAME_REGEXP = re.compile(ROLE_NAME_REGEX)
+
+    def match(self, file, text):
+
+        path = file['path'].split("/")
+        if "roles" in path:
+            role_name = path[path.index("roles") + 1]
+            if role_name not in self.done:
+                self.done.append(role_name)
+                if not re.match(self.ROLE_NAME_REGEXP, role_name):
+                    return self.shortdesc.format(role_name)
+            else:
+                return False
+        return False