diff --git a/dashboard/static/js/stackalytics-ui.js b/dashboard/static/js/stackalytics-ui.js
new file mode 100644
index 000000000..423a680f6
--- /dev/null
+++ b/dashboard/static/js/stackalytics-ui.js
@@ -0,0 +1,211 @@
+/*
+ Copyright (c) 2013 Mirantis Inc.
+
+ Licensed under the Apache License, Version 2.0 (the "License");
+ you may not use this file except in compliance with the License.
+ You may obtain a copy of the License at
+
+ http://www.apache.org/licenses/LICENSE-2.0
+
+ Unless required by applicable law or agreed to in writing, software
+ distributed under the License is distributed on an "AS IS" BASIS,
+ WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
+ implied.
+ See the License for the specific language governing permissions and
+ limitations under the License.
+ */
+
+function createTimeline(data) {
+    var plot = $.jqplot('timeline', data, {
+        gridPadding: {
+            right: 35
+        },
+        cursor: {
+            show: false
+        },
+        highlighter: {
+            show: true,
+            sizeAdjust: 6
+        },
+        axes: {
+            xaxis: {
+                tickRenderer: $.jqplot.CanvasAxisTickRenderer,
+                tickOptions: {
+                    fontSize: '8pt',
+                    angle: -90,
+                    formatString: '%b \'%y'
+                },
+                renderer: $.jqplot.DateAxisRenderer,
+                tickInterval: '1 month'
+            },
+            yaxis: {
+                min: 0,
+                label: ''
+            },
+            y2axis: {
+                min: 0,
+                label: ''
+            }
+        },
+        series: [
+            {
+                shadow: false,
+                fill: true,
+                fillColor: '#4bb2c5',
+                fillAlpha: 0.3
+            },
+            {
+                shadow: false,
+                fill: true,
+                color: '#4bb2c5',
+                fillColor: '#4bb2c5'
+            },
+            {
+                shadow: false,
+                lineWidth: 1.5,
+                showMarker: true,
+                markerOptions: { size: 5 },
+                yaxis: 'y2axis'
+            }
+        ]
+    });
+}
+
+function renderTimeline(options) {
+    $(document).ready(function () {
+        $.ajax({
+            url: make_uri("/api/1.0/stats/timeline", options),
+            dataType: "json",
+            success: function (data) {
+                createTimeline(data["timeline"]);
+            }
+        });
+    });
+}
+
+function renderTableAndChart(url, container_id, table_id, chart_id, link_param, options) {
+
+    $(document).ready(function () {
+
+        $.ajax({
+            url: make_uri(url, options),
+            dataType: "json",
+            success: function (data) {
+
+                var tableData = [];
+                var chartData = [];
+
+                var limit = 10;
+                var aggregate = 0;
+                var index = 1;
+                var i;
+                var hasComment = false;
+
+                data = data["stats"];
+
+                if (data.length == 0) {
+                    $("#" + container_id).hide();
+                    return;
+                }
+
+                for (i = 0; i < data.length; i++) {
+                    if (i < limit - 1) {
+                        chartData.push([data[i].name, data[i].metric]);
+                    } else {
+                        aggregate += data[i].metric;
+                    }
+
+                    var index_label = index;
+                    if (data[i].name == "*independent") {
+                        index_label = "";
+                    } else {
+                        index++;
+                    }
+                    var link;
+                    if (data[i].id) {
+                        link = make_link(data[i].id, data[i].name, link_param);
+                    } else {
+                        link = data[i].name
+                    }
+                    var rec = {"index": index_label, "link": link, "metric": data[i].metric};
+                    if (data[i].comment) {
+                        rec["comment"] = data[i].comment;
+                        hasComment = true;
+                    }
+                    tableData.push(rec);
+                }
+
+                if (i == limit) {
+                    chartData.push([data[i - 1].name, data[i - 1].metric]);
+                } else if (i > limit) {
+                    chartData.push(["others", aggregate]);
+                }
+
+                var tableColumns = [
+                    { "mData": "index" },
+                    { "mData": "link" },
+                    { "mData": "metric" }
+                ];
+                if (hasComment) {
+                    tableColumns.push({ "mData": "comment"})
+                }
+
+                if (table_id) {
+                    $("#" + table_id).dataTable({
+                        "aLengthMenu": [
+                            [25, 50, -1],
+                            [25, 50, "All"]
+                        ],
+                        "aaSorting": [
+                            [ 2, "desc" ]
+                        ],
+                        "sPaginationType": "full_numbers",
+                        "iDisplayLength": 25,
+                        "aaData": tableData,
+                        "aoColumns": tableColumns
+                    });
+                }
+
+                if (chart_id) {
+                    var plot = $.jqplot(chart_id, [chartData], {
+                        seriesDefaults: {
+                            renderer: jQuery.jqplot.PieRenderer,
+                            rendererOptions: {
+                                showDataLabels: true
+                            }
+                        },
+                        legend: { show: true, location: 'e' }
+                    });
+                }
+            }
+        });
+    });
+}
+
+function getUrlVars() {
+    var vars = {};
+    var parts = window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function (m, key, value) {
+        vars[key] = value;
+    });
+    return vars;
+}
+
+function make_link(id, title, param_name) {
+    var options = {};
+    options[param_name] = encodeURIComponent(id).toLowerCase();
+    var link = make_uri("/", options);
+    return "<a href=\"" + link + "\">" + title + "</a>"
+}
+
+function make_uri(uri, options) {
+    var ops = {};
+    $.extend(ops, getUrlVars());
+    if (options != null) {
+        $.extend(ops, options);
+    }
+    var str = $.map(ops,function (val, index) {
+        return index + "=" + val;
+    }).join("&");
+
+    return (str == "") ? uri : uri + "?" + str;
+}
diff --git a/dashboard/templates/layout.html b/dashboard/templates/layout.html
index d5e7fe1f4..359b571c2 100644
--- a/dashboard/templates/layout.html
+++ b/dashboard/templates/layout.html
@@ -37,179 +37,10 @@
 <script type="text/javascript" src="{{ url_for('static', filename='js/jqplot.highlighter.min.js') }}"></script>
 <script type="text/javascript" src="{{ url_for('static', filename='js/select2.min.js') }}"></script>
 <script type="text/javascript" src="{{ url_for('static', filename='js/jquery.tmpl.js') }}"></script>
+<script type="text/javascript" src="{{ url_for('static', filename='js/stackalytics-ui.js') }}"></script>
 
 <script type="text/javascript">
 
-    function showTimeline(data) {
-        var plot = $.jqplot('timeline', data, {
-            gridPadding: {
-                right: 35
-            },
-            cursor: {
-                show: false
-            },
-            highlighter: {
-                show: true,
-                sizeAdjust: 6
-            },
-            axes: {
-                xaxis: {
-                    tickRenderer: $.jqplot.CanvasAxisTickRenderer,
-                    tickOptions: {
-                        fontSize: '8pt',
-                        angle: -90,
-                        formatString: '%b \'%y'
-                    },
-                    renderer: $.jqplot.DateAxisRenderer,
-                    tickInterval: '1 month'
-                },
-                yaxis: {
-                    min: 0,
-                    label: ''
-                },
-                y2axis: {
-                    min: 0,
-                    label: ''
-                }
-            },
-            series: [
-                {
-                    shadow: false,
-                    fill: true,
-                    fillColor: '#4bb2c5',
-                    fillAlpha: 0.3
-                },
-                {
-                    shadow: false,
-                    fill: true,
-                    color: '#4bb2c5',
-                    fillColor: '#4bb2c5'
-                },
-                {
-                    shadow: false,
-                    lineWidth: 1.5,
-                    showMarker: true,
-                    markerOptions: { size: 5 },
-                    yaxis: 'y2axis'
-                }
-            ]
-        });
-    }
-
-    function timelineRenderer(options) {
-        $(document).ready(function () {
-            $.ajax({
-                url: make_uri("/data/timeline", options),
-                dataType: "json",
-                success: function (data) {
-                    showTimeline(data);
-                }
-            });
-        });
-    }
-
-    function chartAndTableRenderer(url, container_id, table_id, chart_id, link_param, options) {
-
-        $(document).ready(function () {
-
-            $.ajax({
-                url: make_uri(url, options),
-                dataType: "json",
-                success: function (data) {
-
-                    var tableData = [];
-                    var chartData = [];
-
-                    var limit = 10;
-                    var aggregate = 0;
-                    var index = 1;
-                    var i;
-                    var hasComment = false;
-
-                    if (data.length == 0) {
-                        $("#" + container_id).hide();
-                        return;
-                    }
-
-                    for (i = 0; i < data.length; i++) {
-                        if (i < limit - 1) {
-                            chartData.push([data[i].name, data[i].metric]);
-                        } else {
-                            aggregate += data[i].metric;
-                        }
-
-                        var index_label = index;
-                        if (data[i].name == "*independent") {
-                            index_label = "";
-                        } else {
-                            index++;
-                        }
-                        var link;
-                        if (data[i].id) {
-                            link = make_link(data[i].id, data[i].name, link_param);
-                        } else {
-                            link = data[i].name
-                        }
-                        var rec = {"index": index_label, "link": link, "metric": data[i].metric};
-                        if (data[i].comment) {
-                            rec["comment"] = data[i].comment;
-                            hasComment = true;
-                        }
-                        tableData.push(rec);
-                    }
-
-                    if (i == limit) {
-                        chartData.push([data[i-1].name, data[i-1].metric]);
-                    } else if (i > limit) {
-                        chartData.push(["others", aggregate]);
-                    }
-
-                    var tableColumns = [
-                            { "mData": "index" },
-                            { "mData": "link" },
-                            { "mData": "metric" }
-                    ];
-                    if (hasComment) {
-                        tableColumns.push({ "mData": "comment"})
-                    }
-
-                    $("#" + table_id).dataTable({
-                        "aLengthMenu": [
-                            [25, 50, -1],
-                            [25, 50, "All"]
-                        ],
-                        "aaSorting": [
-                            [ 2, "desc" ]
-                        ],
-                        "sPaginationType": "full_numbers",
-                        "iDisplayLength": 25,
-                        "aaData": tableData,
-                        "aoColumns": tableColumns
-                    });
-
-                    var plot = $.jqplot(chart_id, [chartData], {
-                        seriesDefaults: {
-                            renderer: jQuery.jqplot.PieRenderer,
-                            rendererOptions: {
-                                showDataLabels: true
-                            }
-                        },
-                        legend: { show: true, location: 'e' }
-                    });
-
-                }
-            });
-        });
-    }
-
-    function getUrlVars() {
-        var vars = {};
-        var parts = window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function (m, key, value) {
-            vars[key] = value;
-        });
-        return vars;
-    }
-
     $(document).ready(function () {
         $('#metric').val('{{ metric }}');
         $('#release').val('{{ release }}');
@@ -227,7 +58,7 @@
         $("#company").select2({
             allowClear: true,
             ajax: {
-                url: make_uri("/data/companies.json"),
+                url: make_uri("/api/1.0/companies"),
                 dataType: 'json',
                 data: function (term, page) {
                     return {
@@ -241,7 +72,7 @@
             initSelection: function (element, callback) {
                 var id = $(element).val();
                 if (id !== "") {
-                    $.ajax(make_uri("/data/companies/" + id + ".json"), {
+                    $.ajax(make_uri("/api/1.0/companies/" + id), {
                         dataType: "json"
                     }).done(function (data) {
                                 callback(data["company"]);
@@ -256,7 +87,7 @@
         $("#module").select2({
             allowClear: true,
             ajax: {
-                url: make_uri("/data/modules.json"),
+                url: make_uri("/api/1.0/modules"),
                 dataType: 'json',
                 data: function (term, page) {
                     return {
@@ -270,7 +101,7 @@
             initSelection: function (element, callback) {
                 var id = $(element).val();
                 if (id !== "") {
-                    $.ajax(make_uri("/data/modules/" + id + ".json"), {
+                    $.ajax(make_uri("/api/1.0/modules/" + id), {
                         dataType: "json"
                     }).done(function (data) {
                                 callback(data["module"]);
@@ -291,7 +122,7 @@
         $("#user").select2({
             allowClear: true,
             ajax: {
-                url: make_uri("/data/users.json"),
+                url: make_uri("/api/1.0/users"),
                 dataType: 'json',
                 data: function (term, page) {
                     return {
@@ -305,7 +136,7 @@
             initSelection: function (element, callback) {
                 var id = $(element).val();
                 if (id !== "") {
-                    $.ajax(make_uri("/data/users/" + id + ".json"), {
+                    $.ajax(make_uri("/api/1.0/users/" + id), {
                         dataType: "json"
                     }).done(function (data) {
                                 callback(data["user"]);
@@ -318,26 +149,6 @@
             .on("change", function(e) { reload(); });
     });
 
-    function make_link(id, title, param_name) {
-        var options = {};
-        options[param_name] = encodeURIComponent(id).toLowerCase();
-        var link = make_uri("/", options);
-        return "<a href=\"" + link + "\">" + title + "</a>"
-    }
-
-    function make_uri(uri, options) {
-        var ops = {};
-        $.extend(ops, getUrlVars());
-        if (options != null) {
-            $.extend(ops, options);
-        }
-        var str = $.map(ops,function (val, index) {
-            return index + "=" + val;
-        }).join("&");
-
-        return (str == "")? uri: uri + "?" + str;
-    }
-
     function make_std_options() {
         var options = {};
         options['release'] = getRelease();
diff --git a/dashboard/templates/overview.html b/dashboard/templates/overview.html
index da31991f1..f3d49c119 100644
--- a/dashboard/templates/overview.html
+++ b/dashboard/templates/overview.html
@@ -14,16 +14,16 @@
 {% block scripts %}
 <script type="text/javascript">
 
-    timelineRenderer();
+    renderTimeline();
 
     {% if show_company_breakdown %}
-    chartAndTableRenderer("/data/companies", "company_container", "company_table", "company_chart", "company");
+    renderTableAndChart("/api/1.0/stats/companies", "company_container", "company_table", "company_chart", "company");
     {% endif %}
     {% if show_engineer_breakdown %}
-    chartAndTableRenderer("/data/engineers", "engineer_container", "engineer_table", "engineer_chart", "user_id", {company: "{{ company|encode }}" });
+    renderTableAndChart("/api/1.0/stats/engineers", "engineer_container", "engineer_table", "engineer_chart", "user_id", {company: "{{ company|encode }}" });
     {% endif %}
     {% if show_module_breakdown %}
-    chartAndTableRenderer("/data/modules", "module_container", "module_table", "module_chart", "module");
+    renderTableAndChart("/api/1.0/stats/modules", "module_container", "module_table", "module_chart", "module");
     {% endif %}
 
     {% if show_activity %}
@@ -33,7 +33,7 @@
 
         function load_activity() {
             $.ajax({
-                url: make_uri("/data/activity.json", {page_size: page_size, start_record: start_record}),
+                url: make_uri("/api/1.0/activity", {page_size: page_size, start_record: start_record}),
                 dataType: "json",
                 success: function (data) {
                     if (data["activity"].length < page_size) {
@@ -65,7 +65,7 @@
     {% if show_user_profile %}
         $(document).ready(function () {
             $.ajax({
-                url: make_uri("/data/users/{{ user_id }}.json"),
+                url: make_uri("/api/1.0/users/{{ user_id }}"),
                 dataType: "json",
                 success: function (data) {
                     $("#user_profile_template").tmpl(data["user"]).appendTo("#user_profile_container");
@@ -77,7 +77,7 @@
     {% if show_contribution %}
         $(document).ready(function () {
             $.ajax({
-                url: make_uri("/data/contribution.json"),
+                url: make_uri("/api/1.0/contribution"),
                 dataType: "json",
                 success: function (data) {
                     $("#contribution_template").tmpl(data["contribution"]).appendTo("#contribution_container");
diff --git a/dashboard/web.py b/dashboard/web.py
index 5d79fff3b..1916ad44b 100644
--- a/dashboard/web.py
+++ b/dashboard/web.py
@@ -511,6 +511,26 @@ def templated(template=None, return_code=200):
     return decorator
 
 
+def jsonify(root='data'):
+    def decorator(func):
+        @functools.wraps(func)
+        def jsonify_decorated_function(*args, **kwargs):
+            callback = flask.app.request.args.get('callback', False)
+            data = json.dumps({root: func(*args, **kwargs)})
+
+            if callback:
+                data = str(callback) + '(' + data + ')'
+                content_type = 'application/javascript'
+            else:
+                content_type = 'application/json'
+
+            return app.response_class(data, mimetype=content_type)
+
+        return jsonify_decorated_function
+
+    return decorator
+
+
 # Handlers ---------
 
 @app.route('/')
@@ -604,41 +624,41 @@ def _get_aggregated_stats(records, metric_filter, keys, param_id,
     return response
 
 
-@app.route('/data/companies')
+@app.route('/api/1.0/stats/companies')
+@jsonify('stats')
 @exception_handler()
 @record_filter()
 @aggregate_filter()
 def get_companies(records, metric_filter, finalize_handler):
-    response = _get_aggregated_stats(records, metric_filter,
-                                     get_memory_storage().get_companies(),
-                                     'company_name')
-    return json.dumps(response)
+    return _get_aggregated_stats(records, metric_filter,
+                                 get_memory_storage().get_companies(),
+                                 'company_name')
 
 
-@app.route('/data/modules')
+@app.route('/api/1.0/stats/modules')
+@jsonify('stats')
 @exception_handler()
 @record_filter()
 @aggregate_filter()
 def get_modules(records, metric_filter, finalize_handler):
-    response = _get_aggregated_stats(records, metric_filter,
-                                     get_memory_storage().get_modules(),
-                                     'module')
-    return json.dumps(response)
+    return _get_aggregated_stats(records, metric_filter,
+                                 get_memory_storage().get_modules(),
+                                 'module')
 
 
-@app.route('/data/engineers')
+@app.route('/api/1.0/stats/engineers')
+@jsonify('stats')
 @exception_handler()
 @record_filter()
 @aggregate_filter()
 def get_engineers(records, metric_filter, finalize_handler):
-    response = _get_aggregated_stats(records, metric_filter,
-                                     get_memory_storage().get_user_ids(),
-                                     'user_id', 'author_name',
-                                     finalize_handler=finalize_handler)
-    return json.dumps(response)
+    return _get_aggregated_stats(records, metric_filter,
+                                 get_memory_storage().get_user_ids(),
+                                 'user_id', 'author_name',
+                                 finalize_handler=finalize_handler)
 
 
-def extend_record(record):
+def _extend_record(record):
     record['date_str'] = format_datetime(record['date'])
     record['author_link'] = make_link(
         record['author_name'], '/',
@@ -649,7 +669,8 @@ def extend_record(record):
     record['gravatar'] = gravatar(record['author_email'])
 
 
-@app.route('/data/activity.json')
+@app.route('/api/1.0/activity')
+@jsonify('activity')
 @exception_handler()
 @record_filter()
 def get_activity_json(records):
@@ -665,7 +686,7 @@ def get_activity_json(records):
             if 'correction_comment' not in commit:
                 commit['correction_comment'] = ''
             commit['message'] = make_commit_message(record)
-            extend_record(commit)
+            _extend_record(commit)
             result.append(commit)
         elif record['record_type'] == 'mark':
             review = record.copy()
@@ -678,45 +699,41 @@ def get_activity_json(records):
                     parent['author_name'], '/',
                     {'user_id': parent['user_id'],
                      'company': ''})
-                extend_record(review)
+                _extend_record(review)
                 result.append(review)
 
     result.sort(key=lambda x: x['date'], reverse=True)
-    return json.dumps({'activity':
-                      result[start_record:start_record + page_size]})
+    return result[start_record:start_record + page_size]
 
 
-@app.route('/data/contribution.json')
+@app.route('/api/1.0/contribution')
+@jsonify('contribution')
 @exception_handler()
 @record_filter(ignore='metric')
 def get_contribution_json(records):
-    return json.dumps({'contribution': contribution_details(records)})
+    return contribution_details(records)
 
 
-def _get_collection(records, collection_name, name_key, query_param=None):
-    if not query_param:
-        query_param = name_key
-    query = flask.request.args.get(query_param) or ''
+@app.route('/api/1.0/companies')
+@jsonify('companies')
+@exception_handler()
+@record_filter(ignore='company')
+def get_companies_json(records):
+    query = flask.request.args.get('company_name') or ''
     options = set()
     for record in records:
-        name = record[name_key]
+        name = record['company_name']
         if name in options:
             continue
         if name.lower().find(query.lower()) >= 0:
             options.add(name)
     result = [{'id': safe_encode(c.lower()), 'text': c}
               for c in sorted(options)]
-    return json.dumps({collection_name: result})
+    return result
 
 
-@app.route('/data/companies.json')
-@exception_handler()
-@record_filter(ignore='company')
-def get_companies_json(records):
-    return _get_collection(records, 'companies', 'company_name')
-
-
-@app.route('/data/modules.json')
+@app.route('/api/1.0/modules')
+@jsonify('modules')
 @exception_handler()
 @record_filter(ignore='module')
 def get_modules_json(records):
@@ -743,34 +760,34 @@ def get_modules_json(records):
         if module.find(query) >= 0:
             options.append(module_id_index[module])
 
-    result = sorted(options, key=operator.itemgetter('text'))
-    return json.dumps({'modules': result})
+    return sorted(options, key=operator.itemgetter('text'))
 
 
-@app.route('/data/companies/<company_name>.json')
+@app.route('/api/1.0/companies/<company_name>')
+@jsonify('company')
 def get_company(company_name):
     memory_storage = get_vault()['memory_storage']
     for company in memory_storage.get_companies():
         if company.lower() == company_name.lower():
-            return json.dumps({
-                'company': {
-                    'id': company_name,
-                    'text': memory_storage.get_original_company_name(
-                company_name)}
-            })
-    return json.dumps({})
+            return {
+                'id': company_name,
+                'text': memory_storage.get_original_company_name(company_name)
+            }
+    flask.abort(404)
 
 
-@app.route('/data/modules/<module>.json')
+@app.route('/api/1.0/modules/<module>')
+@jsonify('module')
 def get_module(module):
     module_id_index = get_vault()['module_id_index']
     module = module.lower()
     if module in module_id_index:
-        return json.dumps({'module': module_id_index[module]})
-    return json.dumps({})
+        return module_id_index[module]
+    flask.abort(404)
 
 
-@app.route('/data/users.json')
+@app.route('/api/1.0/users')
+@jsonify('users')
 @exception_handler()
 @record_filter(ignore='user_id')
 def get_users_json(records):
@@ -786,10 +803,11 @@ def get_users_json(records):
             user_ids.add(user_id)
             result.append({'id': user_id, 'text': user_name})
     result.sort(key=lambda x: x['text'])
-    return json.dumps({'users': result})
+    return result
 
 
-@app.route('/data/users/<user_id>.json')
+@app.route('/api/1.0/users/<user_id>')
+@jsonify('user')
 def get_user(user_id):
     user = get_user_from_runtime_storage(user_id)
     if not user:
@@ -803,10 +821,11 @@ def get_user(user_id):
     else:
         user['company_link'] = ''
     user['gravatar'] = gravatar(user['emails'][0])
-    return json.dumps({'user': user})
+    return user
 
 
-@app.route('/data/timeline')
+@app.route('/api/1.0/stats/timeline')
+@jsonify('timeline')
 @exception_handler()
 @record_filter(ignore='release')
 def timeline(records, **kwargs):
@@ -871,10 +890,11 @@ def timeline(records, **kwargs):
         array_commits.append([week_str, week_stat_commits[week]])
         array_commits_hl.append([week_str, week_stat_commits_hl[week]])
 
-    return json.dumps([array_commits, array_commits_hl, array_loc])
+    return [array_commits, array_commits_hl, array_loc]
 
 
-@app.route('/data/report/commit')
+@app.route('/api/1.0/report/commits')
+@jsonify('commits')
 @exception_handler()
 @record_filter()
 def get_commit_report(records):
@@ -885,7 +905,7 @@ def get_commit_report(records):
             nr = dict([(k, record[k]) for k in ['loc', 'subject', 'module',
                                                 'primary_key', 'change_id']])
             response.append(nr)
-    return json.dumps(response, skipkeys=True, indent=2)
+    return response
 
 
 # Jinja Filters ---------