diff --git a/doc/source/configuration.rst b/doc/source/configuration.rst
index 451f4bcd8..f39b23e2a 100644
--- a/doc/source/configuration.rst
+++ b/doc/source/configuration.rst
@@ -1789,6 +1789,8 @@ section of the configuration.
               :required:
 
               Identifier to refer this label.
+              Nodepool will use this to set the name of the instance unless
+              the name is specified as a tag.
 
            .. attr:: cloud-image
               :type: str
diff --git a/nodepool/driver/aws/provider.py b/nodepool/driver/aws/provider.py
index 170b01840..95a1c7aad 100644
--- a/nodepool/driver/aws/provider.py
+++ b/nodepool/driver/aws/provider.py
@@ -162,6 +162,11 @@ class AwsProvider(Provider):
 
     def createInstance(self, label):
         image_id = self.getImageId(label.cloud_image)
+        tags = label.tags
+        if not [tag for tag in label.tags if tag["Key"] == "Name"]:
+            tags.append(
+                {"Key": "Name", "Value": str(label.name)}
+            )
         args = dict(
             ImageId=image_id,
             MinCount=1,
@@ -174,8 +179,7 @@ class AwsProvider(Provider):
                 'DeviceIndex': 0}],
             TagSpecifications=[{
                 'ResourceType': 'instance',
-                'Tags': [{"Key": "Name",
-                          "Value": str(label.name)}] + label.tags
+                'Tags': tags
             }]
         )
 
diff --git a/nodepool/tests/fixtures/aws.yaml b/nodepool/tests/fixtures/aws.yaml
index 0e5a7ac9c..dbb19787d 100644
--- a/nodepool/tests/fixtures/aws.yaml
+++ b/nodepool/tests/fixtures/aws.yaml
@@ -14,6 +14,7 @@ labels:
   - name: ubuntu1404-private-ip
   - name: ubuntu1404-userdata
   - name: ubuntu1404-with-tags
+  - name: ubuntu1404-with-name-tag
 
 providers:
   - name: ec2-us-west-2
@@ -116,4 +117,15 @@ providers:
             instance-type: t3.medium
             key-name: zuul
             tags:
-              has-tags: true
\ No newline at end of file
+              has-tags: true
+      - name: name-tag
+        max-servers: 1
+        subnet-id: null
+        security-group-id: null
+        labels:
+          - name: ubuntu1404-with-name-tag
+            cloud-image: ubuntu1404
+            instance-type: t3.medium
+            key-name: zuul
+            tags:
+              Name: different-name
diff --git a/nodepool/tests/unit/test_driver_aws.py b/nodepool/tests/unit/test_driver_aws.py
index 5e51cb0a2..a15443011 100644
--- a/nodepool/tests/unit/test_driver_aws.py
+++ b/nodepool/tests/unit/test_driver_aws.py
@@ -49,7 +49,7 @@ class TestDriverAws(tests.DBTestCase):
                           host_key_checking=True,
                           userdata=None,
                           public_ip=True,
-                          tags=False):
+                          tags=[]):
         aws_id = 'AK000000000000000000'
         aws_key = '0123456789abcdef0123456789abcdef0123456789abcdef'
         self.useFixture(
@@ -90,6 +90,8 @@ class TestDriverAws(tests.DBTestCase):
         raw_config['providers'][0]['pools'][3]['security-group-id'] = sg_id
         raw_config['providers'][0]['pools'][4]['subnet-id'] = subnet_id
         raw_config['providers'][0]['pools'][4]['security-group-id'] = sg_id
+        raw_config['providers'][0]['pools'][5]['subnet-id'] = subnet_id
+        raw_config['providers'][0]['pools'][5]['security-group-id'] = sg_id
 
         with tempfile.NamedTemporaryFile() as tf:
             tf.write(yaml.safe_dump(
@@ -160,13 +162,8 @@ class TestDriverAws(tests.DBTestCase):
                 if tags:
                     instance = ec2_resource.Instance(node.external_id)
                     tag_list = instance.tags
-
-                    self.assertIn({"Key": "has-tags", "Value": "true"},
-                                  tag_list)
-                    self.assertIn({
-                        "Key": "Name",
-                        "Value": "ubuntu1404-with-tags"
-                    }, tag_list)
+                    for tag in tags:
+                        self.assertIn(tag, tag_list)
 
                 # A new request will be paused and for lack of quota
                 # until this one is deleted
@@ -228,4 +225,14 @@ class TestDriverAws(tests.DBTestCase):
 
     def test_ec2_machine_tags(self):
         self._test_ec2_machine('ubuntu1404-with-tags',
-                               tags=True)
+                               tags=[
+                                   {"Key": "has-tags", "Value": "true"},
+                                   {"Key": "Name",
+                                    "Value": "ubuntu1404-with-tags"}
+                               ])
+
+    def test_ec2_machine_name_tag(self):
+        self._test_ec2_machine('ubuntu1404-with-name-tag',
+                               tags=[
+                                   {"Key": "Name", "Value": "different-name"}
+                               ])