chore: Use README for package description

README.rst

@@ -1,7 +1,7 @@
 Falcon |Build Status| |Coverage Status|
 =======================================
 
-:runner: Come hang out with us in **#falconframework** on freenode.
+|Runner Emoji| Come hang out with us in **#falconframework** on freenode.
 
 Falcon is a `high-performance Python
 framework <http://falconframework.org/index.html>`__ for building cloud
@@ -249,3 +249,7 @@ implied.
    :target: https://travis-ci.org/racker/falcon
 .. |Coverage Status| image:: https://coveralls.io/repos/racker/falcon/badge.png?branch=master
    :target: https://coveralls.io/r/racker/falcon
+.. |Runner Emoji| image:: https://a248.e.akamai.net/assets.github.com/images/icons/emoji/runner.png
+   :height: 20
+   :width: 20
+   :align: middle

setup.py

@@ -45,7 +45,7 @@ setup(
     name='falcon',
     version=VERSION,
     description='A supersonic micro-framework for building cloud APIs.',
-    long_description=None,
+    long_description=open('README.rst', 'r').read(),
     classifiers=[
         'Development Status :: 4 - Beta',
         'Environment :: Web Environment',